Kingspan signs with Mercedes F1, chairs team sustainability group
The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio.
As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
Premier League considers NFT partnerships, examines club crypto deals
The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles
Udinese extends Macron deal as club celebrates 125th anniversary
Italian football club Udinese has extended its kit supply contract with sportswear brand Macron
Energy firm Mol Group added as EHF Euros sponsor
The European Handball Federation (EHF) has announced energy company Mol Group as a sponsor of its European Championship events in 2022 and 2024
Sony named Manchester City’s Virtual Fan Engagement Partner
English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony
Vertu Motors builds on PFA agreement with Middlesbrough and Sunderland deals
New and used car retailer Vertu Motors has furthered its presence in football by signing sponsorship deals with English Football League (EFL) Championship club Middlesbrough and League 1 side Sunderland
Cazoo seeks Europe head of sponsorship as it looks to expand presence
Online car retailer Cazoo appears set to expand the scope of its sponsorship activity as it looks to recruit a new head of sponsorship for Europe
Santos steps into NFT space with Binance
Brazilian football club Santos has signed a two-year sponsorship and licensing agreement with digital asset broker Binance
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
Napoli back-of-shirt deal latest for Floki in football
Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio