Elche renews with main sponsor TM Real Estate Group
Spanish top-flight football club Elche CF has extended its main sponsorship deal with TM Real Estate Group
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SPFL adds Papa John’s to sponsorship portfolio
The Scottish Professional Football League has signed pizza franchise Papa John's as a sponsor.
The deal, which begins immediately, will run until the end of 2022-23 season
Rugby League World Cup 2021 hires Octagon’s Pontifex as sponsorship lead
The Rugby League World Cup 2021 commercial team has been expanded by the arrival of Sophie Pontifex from the Octagon agency as sponsorship lead
Beijing 2022 signs up Panpan Foods as latest sponsor
The organising committee for the 2022 Beijing Winter Olympic and Paralympic Games has added Panpan Foods as a sponsor. The brand becomes the 'Official Packaged Snack Foods Sponsor' of both events
Mumbai City signs up Puma ahead of City Football Group takeover
Indian Super League football club Mumbai City FC, the subject of a takeover by the City Football Group, has signed up global sportswear brand Puma as its kit supplier
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively
Leicester Tigers’ Welford Road rebranded for first time in Mattioli Woods renewal
Leicester Tigers have extended and expanded their association with wealth management company Mattioli Woods, with the brand taking the stadium naming rights
AC Milan renews association with Starcasinò.sport
AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.
Mastercard becomes second Champions League sponsor to finalise 2021-24 renewal
European football governing body Uefa has today (Monday) announced the renewal of its Uefa Champions League sponsorship contract with global payments firm Mastercard