Matthew Williams

LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.

England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert

National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio

The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.

Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand

Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola

British Rowing has extended its contract with global analytics partner SAS. The deal will now run until December 2021, meaning it will cover the rescheduled 2021 Olympic Games and Paralympics in Tokyo

Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.