A-Leagues wagering sponsorship with Neds overrides clubs’ anti-gambling stance
Australian Professional Leagues (APL), the organising body for the men’s and women's A-Leagues in Australia, has named betting operator Neds as its wagering sponsor in a two-year deal.
Mercedes F1 under pressure to scrap Kingspan sponsorship
The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Ergo adds German national team rights to DFB-Pokal in sponsorship upgrade
German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year
Strikerz Inc. sponsors AS Monaco ahead of UFL football game launch
French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’.
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Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Herbalife sponsors Mamelodi Sundowns in Roc Nation Sports-brokered deal
Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns
Everton signs latest regional betting deal with i8.Bet
English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia
EXCLUSIVE: 160over90 secures DP World agency of record role
The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Lexus extends with HSBC Women’s World Championship
Toyota-owned luxury car brand Lexus has renewed as the official automotive sponsor of the HSBC Women’s World Championship golf tournament in Singapore.