MG Motor takes main jersey position at South Sydney Rabbitohs
Australian National Rugby League (NRL) club South Sydney Rabbitohs has signed automotive brand MG Motor as the club’s major corporate partner for the next five seasons, from 2022 to 2026.
W&S extends Cincinnati title deal as Banc Sabadell mulls Barcelona Open renewal
Western & Southern Financial Group has extended its long-standing title sponsorship of the top-tier men’s and women’s professional tennis tournament in Cincinnati for another three years, from 2022 to …
CrossBet named PGA of Australia wagering sponsor
Australian-owned betting operator CrossBet has signed a multi-year wagering sponsorship with the PGA of Australia
A-Leagues wagering sponsorship with Neds overrides clubs’ anti-gambling stance
Australian Professional Leagues (APL), the organising body for the men’s and women's A-Leagues in Australia, has named betting operator Neds as its wagering sponsor in a two-year deal.
Mercedes F1 under pressure to scrap Kingspan sponsorship
The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Ergo adds German national team rights to DFB-Pokal in sponsorship upgrade
German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year
Strikerz Inc. sponsors AS Monaco ahead of UFL football game launch
French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’.
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Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Herbalife sponsors Mamelodi Sundowns in Roc Nation Sports-brokered deal
Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns