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Modest ambitions of Seifert’s Springer streaming project leave local experts baffled 

Former German Football League (DFL) CEO Christian Seifert (Photo by Andreas Schlichter/Getty Images for DFB)

S Nation Media, the planned German streaming service owned by former DFL chief Christian Seifert and the Axel Springer publishing giant, has burst on to the scene this year, hoovering up rights to multiple sports properties in the country. SportBusiness talked to local broadcasters, streamers and rights-holders to assess the challenges and opportunities facing the new platform.

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