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Michael Uva | Driving sponsorship value from player awards

Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset

Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset

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