NBA
NBA adds Hellmann’s as sponsor in Brazil
Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.
Record number of sponsors mark return of NBA game in Europe
The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena.
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BBC picks up NBA rights package ahead of Paris game
UK public-service broadcaster the BBC has acquired rights to nine NBA games between now and the end of the season, starting with tomorrow’s (Thursday’s) clash in Paris between the Chicago Bulls and the…
NBA global sponsorship director Tsang moves to Etihad
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
NBA Entertainment hires Horizon Sports & Experiences to expand league’s global reach
NBA Entertainment, the National Basketball Association's marketing and production arm, has appointed Horizon Sports & Experiences (HS&E) to support the league's global market expansion.
NBA, YouTube Shorts engage with Canadian fans
League turns to video platform to boost fan engagement in the country
NBA to stream Wembanyama French games on its app
The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
NBA names Tammy Henault new CMO
The National Basketball Association has named Paramount+ executive Tammy Henault as its new chief marketing officer, filling a key position within the league
Sportradar, FanDuel extend NBA data pact through 2030-31
Sportradar and FanDuel announced a renewed partnership that will keep FanDuel with official National Basketball Association data from Sportradar beginning next season and running through 2030-31
NBA League Pass and NBA TV added to Verizon’s +play
Verizon has completed a deal in which NBA League Pass, the National Basketball Association’s live game subscription service, and the league’s television channel NBA TV have been added to the company’s +play…
Amazon Prime Video to stream NBA games in Brazil
The National Basketball Association and Amazon announced a multiyear agreement to stream NBA games exclusively on Amazon's Prime Video in Brazil, marking another major step in both the rights acquisition…
Warriors and Curry the top NBA brands on Chinese social media, Mailman reports
The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
NBA merchandise distributed across India under deal with Reliance
The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
TV2 Denmark follows NFL swoop with NBA renewal
TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
Sky retains NBA rights in UK and Ireland
Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
Michael Uva | Driving sponsorship value from player awards
Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset
TV3 widens NBA coverage in Baltic rights renewal
Baltics media group TV3 has agreed a multi-year extension to its broadcast rights deal with the National Basketball Association and will significantly enhance its coverage of the North American basketball…