NBA

Basketball
Media

Subscription streaming broadcaster DAZN has extended and expanded its broadcast rights agreement for North American basketball’s NBA in Austria, Germany and Switzerland.
Basketball
Media

Polish pay-television broadcaster Canal Plus Polska has extended its agreement with National Basketball Association for two seasons, covering 2021-22 and 2022-23
Basketball
Governance

NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…
Basketball
Media

Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Basketball
Sponsorship & Marketing

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Basketball
Media

Subscription television channel TNT Sports has agreed a rights deal in Brazil with North American basketball league the NBA and beer brand Budweiser
Basketball
Sponsorship & Marketing

Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association. Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Basketball
Media

Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
Basketball
Media

The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
Basketball
Media

Greek pay-television broadcaster Cosmote has extended and significantly expanded its exclusive rights deal with North American basketball league the NBA
Basketball
Data

Data and betting services company Genius Sports has announced a data agreement with the new Basketball Africa League (BAL) to become its official provider of real-time statistics
Basketball
Sports Betting

Sports betting startup Simplebet is continuing its expansion by securing an agreement for its micro-betting offering to be made available for National Basketball Association games via FanDuel's revamped …
Basketball
Media

Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Basketball
Sponsorship & Marketing

The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Basketball
Sponsorship & Marketing

The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
Basketball
Sponsorship & Marketing

Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.
Basketball
Licensing & Merchandising

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association