NBA
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Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
NBA在中国的关系覆水难收
休斯顿火箭队总经理莫雷针对香港问题的一条推特，引发一系列连锁反应。不少人认为，NBA在中国市场恐将遭受巨大损失。然而，有多位业内人士向记者表示，由于合同条款限制，不少中国公司也损失惨重，这次风波是一个“双输”局面。
Adam Davis from Harris Blitzer Sports & Entertainment speaking at SDMS Miami
Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.
Microsoft’s NBA deal puts tech giant among the league’s highest-paying sponsors
The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.
Wilson’s NBA comeback marks Spalding’s step away from licensing
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.
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NBA 2K League adds four brands to make 13-strong roster
The NBA 2K League, the professional esports league co-founded by the NBA and Take-Two Interactive Software, has signed up four new sponsors – taking its roster to a record 13 sponsors for 2020.
Megogo lands exclusive NBA rights in Russia, set to show games this season
International OTT streaming platform Megogo has acquired broadcast rights in Russia to the National Basketball Association in a deal running to 2023.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
Adam Silver | Commissioner, NBA
Adam Silver was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
LEADERS 2014: Facebook and the NBA on creating engaging content
Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.