NBA

Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T

UK public-service broadcaster the BBC has acquired rights to nine NBA games between now and the end of the season, starting with tomorrow’s (Thursday’s) clash in Paris between the Chicago Bulls and the…

Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships

NBA Entertainment, the National Basketball Association's marketing and production arm, has appointed Horizon Sports & Experiences (HS&E) to support the league's global market expansion.

League turns to video platform to boost fan engagement in the country

The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…

The National Basketball Association has named Paramount+ executive Tammy Henault as its new chief marketing officer, filling a key position within the league

Sportradar and FanDuel announced a renewed partnership that will keep FanDuel with official National Basketball Association data from Sportradar beginning next season and running through 2030-31

Verizon has completed a deal in which NBA League Pass, the National Basketball Association’s live game subscription service, and the league’s television channel NBA TV have been added to the company’s +play…

The National Basketball Association and Amazon announced a multiyear agreement to stream NBA games exclusively on Amazon's Prime Video in Brazil, marking another major step in both the rights acquisition…

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…

The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India

TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25

Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.

Michael Uva, vice-president and head of basketball at 160over90, explains why player and performance awards must continue to evolve in order to maximise their potential as fan content and value as a sponsorship asset

Baltics media group TV3 has agreed a multi-year extension to its broadcast rights deal with the National Basketball Association and will significantly enhance its coverage of the North American basketball…