NBA
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After sponsorship-fuelled expansion in US, Hyperice sets sights on international markets
Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.
Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
NBA在中国的关系覆水难收
休斯顿火箭队总经理莫雷针对香港问题的一条推特，引发一系列连锁反应。不少人认为，NBA在中国市场恐将遭受巨大损失。然而，有多位业内人士向记者表示，由于合同条款限制，不少中国公司也损失惨重，这次风波是一个“双输”局面。
Simplebet continues expansion with NBA InPlay integration
Sports betting startup Simplebet is continuing its expansion by securing an agreement for its micro-betting offering to be made available for National Basketball Association games via FanDuel's revamped …
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Infront brokers San Carlo sponsorship of NBA in Italy
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21
The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
Adam Davis from Harris Blitzer Sports & Entertainment speaking at SDMS Miami
Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
Adam Silver | Commissioner, NBA
Adam Silver was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
LEADERS 2014: Facebook and the NBA on creating engaging content
Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.