NBA
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
TNT Sports to stream NBA games in Brazil
Subscription television channel TNT Sports has agreed a rights deal in Brazil with North American basketball league the NBA and beer brand Budweiser
Intesa Sanpaolo takes over from UBI Banca as NBA sponsor in Italy
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association.
Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
NBA ends broadcaster search in Indian subcontinent as Star Sports secures rights
Indian pay-television broadcaster Star Sports has picked up NBA broadcast rights across the Indian subcontinent
NBA-Viasat deal allows passengers to watch League Pass on personal devices
The National Basketball Association has reached an agreement with Viasat, the US-based communications company, to make the NBA League Pass premium subscription service available to airline passengers
Cosmote remains NBA’s exclusive home in Greece
Greek pay-television broadcaster Cosmote has extended and significantly expanded its exclusive rights deal with North American basketball league the NBA
Genius agrees real-time statistics deal with Basketball Africa League
Data and betting services company Genius Sports has announced a data agreement with the new Basketball Africa League (BAL) to become its official provider of real-time statistics
Simplebet continues expansion with NBA InPlay integration
Sports betting startup Simplebet is continuing its expansion by securing an agreement for its micro-betting offering to be made available for National Basketball Association games via FanDuel's revamped …
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Infront brokers San Carlo sponsorship of NBA in Italy
The National Basketball Association and Italian snack brand San Carlo have signed a multi-year sponsorship deal, making San Carlo an official partner of the NBA in Italy
Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21
The wide-ranging global deal between recovery tech brand Hyperice and the NBA, contracted in July last year, was signed a season ahead of the brand’s original timeline because of the advantages afforded t…
After sponsorship-fuelled expansion in US, Hyperice sets sights on international markets
Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.
Decathlon signs NBA international merchandising deal
Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association
Tencent resumes live streaming of Rockets games
Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019
Lakers and Curry top NBA social media charts in China
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Round-Up: Chinese Super League expansion, MCG joins climate fight, and more
The Chinese Football Association said the number of teams participating in the Chinese Super League will increase from 16 to 18 from 2023, and the second-tier League One will expand to 20 teams, while…
Band extends NBA rights deal in Brazil
Brazilian commercial broadcaster Bandeirantes has agreed a multi-year extension to its free-to-air rights deal with the NBA, as the North American basketball league’s 2020-21 season prepares to tip off.