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“We’re becoming a targeted marketing powerhouse” | Drew Crisp, Liverpool’s SVP digital

Drew Crisp, Liverpool's senior vice president of digital, at the club's Anfield Stadium (Photo by Liverpool FC)

Drew Crisp, Liverpool’s senior vice president of digital, explains the importance of first-party ownership of fan data in the modern digital world, how he’s transformed the club into a ’targeted marketing powerhouse’, and how that has helped to boost sponsorship revenues.

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