HomeTechnologyFootballUnited Kingdom

“We’re becoming a targeted marketing powerhouse” | Drew Crisp, Liverpool’s SVP digital

Drew Crisp, Liverpool's senior vice president of digital, at the club's Anfield Stadium (Photo by Liverpool FC)

Drew Crisp, Liverpool’s senior vice president of digital, explains the importance of first-party ownership of fan data in the modern digital world, how he’s transformed the club into a ’targeted marketing powerhouse’, and how that has helped to boost sponsorship revenues.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related Articles

Football
Sports Betting

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue
Football
Technology

In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

Related News

Football
Sponsorship & Marketing

Newcastle United has finalised its front-of-shirt sponsorship with Saudi-owned event, retail and rights company Sela in a multi-year deal
Football
Sponsorship & Marketing

Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad. Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
Football
Sponsorship & Marketing

German sportswear and equipment manufacturer Puma is set to replace US rival Nike as the kit supplier of the Portuguese Football Federation (FPF)
Football
Sponsorship & Marketing

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…

Most recent

Mixed Martial Arts
Media

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Multiple Sports
Finance & Law

Sports rights-holders often have little to no idea about the origin of the money they are accepting from private equity funds, a new 90-page SportBusiness report has found.
Finance & Law

SportBusiness invites you to a Masterclass at Sportel Rendez-Vous Miami on Tuesday, May 9, at 9.50am local time