After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.
Nascar ready for lift-off with revamped schedule, Michael Jordan as team owner
Bubba Wallace became the face of Nascar this year following his response to the Black Lives Matter movement, forcing the series to ban the Confederate flag from its properties, and subsequent move to the Michael Jordan-owned 23XI Racing (Credit: Getty Images)
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Michael Jordan’s Nascar Cup Series team named 23XI Racing
Michael Jordan and Denny Hamlin's new Nascar Cup Series team has been unveiled as 23XI Racing.
The name, pronounced twenty-three eleven, honors the No.
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