HomeGovernanceMotorsportUSA

Nascar ready for lift-off with revamped schedule, Michael Jordan as team owner 

Bubba Wallace became the face of Nascar this year following his response to the Black Lives Matter movement, forcing the series to ban the Confederate flag from its properties, and subsequent move to the Michael Jordan-owned 23XI Racing (Credit: Getty Images)

After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.

Most recent

SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.

Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.