After successfully staging its 2020 season in the face of the Covid-19 pandemic, Nascar is primed to reach new heights next year. "We set a path that we wanted to be a leader,” Daryl Wolfe, Nascar's chief operations and sales officer, tells SportBusiness.
Nascar begins to expand audience with iRacing Pro Invitational Series
Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.
Nascar moves quickly to fill void from Covid-19 with nationally-televised esports series
Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.
FIM, Discovery Sports Events unveil SGP brand in 10-year plan for speedway
The International Motorcycling Federation (FIM) and Discovery Sports Events have unveiled their vision for the next 10 years of speedway, with all categories to be unified under a new SGP brand from 2022
Taiwanese team forced to remove flag from Le Mans car, Tencent ‘refuses’ to livestream
A Taiwanese team that took part in the 24 Hours of Le Mans race was forced to remove its national flag from its car
McLaren Racing to acquire majority stake in Arrow McLaren SP IndyCar team
McLaren Racing has entered into a deal to acquire a 75-per-cent stake in the Arrow McLaren SP IndyCar team, a transition which is expected to close by the end of the year
WRC Promoter to succeed Eurosport Events as European Rally Championship promoter
WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…
Stan Chia on Vivid Seats becoming a public company, building its brand
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Stan Chia, Vivid Seats chief executive. Fisher and Russo also discuss NBC Sports’ record-setting rights renewal with the Premier League for the United States, the introduction of a dramatic series of 2022 purse and bonus increases at the PGA tour, further advances in the attempted reboot of the United States Football League, and the pending departure of Major League Soccer president and deputy commissioner Mark Abbott.
Eleven focuses on D2C and ‘locally relevant’ sport in new Asia-Pacific service
Eleven Sports COO Alessandro Tucci on the company's new Asia-Pacific push and how it will differentiate itself from jostling competitors.
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.