Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.
Eric Fisher | NFL media deals show growing interdependence of league, broadcast networks
SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another
London is just the start of the NFL’s plans for global domination
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
NFL selects quintet of hip hop stars for Super Bowl LVI halftime
League looks to tie further into Los Angeles site for upcoming title game
NBC Sports amps promotion for Brady-Belichick ‘SNF’ matchup
Network set to draw one of the largest viewing audiences of the 2021 regular season
NFL adds Monday night game to Super Wild Card Weekend
The National Football League has announced that the opening round of its playoffs will conclude with a Monday night game for the first time during the 2021-22 season
Mannings set new ESPN record for alternate game telecast
Strong word-of-mouth for new presentation manifests itself in rising viewership
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Sorare’s Nicolas Julia and Ryan Spoon on advancing the market for NFTs
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sorare chief executive and co-founder Nicolas Julia and chief operating officer Ryan Spoon. Fisher and Russo also discuss the record-setting naming rights agreement in Los Angeles, California, between Anschutz Entertainment Group and cryptocurrency company Crypto.com, global sports data company Sportradar’s large-scale contract renewal with the National Basketball Association, and Fenway Sports Group’s advancing efforts to purchase the National Hockey League’s Pittsburgh Penguins.
“Right time, place and approach” | Detroit City FC caps remarkable rise with move to USL
Detroit City FC co-owner and chief executive Sean Mann speaks to SportBusiness about the club's rapid rise up the US soccer pyramid and plans for the future in the USL. Bob Williams reports.