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US television viewership data set for historic changes with enhanced out-of-home reporting

A scene from Super Bowl LIV in February. The National Football League's title game saw a 13 per cent lift in viewership with the inclusion of out-of-home viewership, data that now will be included as part of Nielsen Media Research ratings reports. (Getty Images)

After years of industry debate and development, Nielsen this month is beginning widespread measurement of out-of-home television viewership in the US, a move set to create significant changes across the sports industry

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