Major sporting events are likely to bear the scars of the Covid-19 pandemic for the majority of the coming decade, though in the long-term the sector should recover to full health, experts believe.
Our latest on Covid-19
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
“Nothing should be off the table” | Commonwealth Games’ Grevemberg on major events after the pandemic
The CGF's chief executive tells Adam Nelson that collaboration and innovation will be crucial as events owners and organisers look to navigate the post-Covid-19 landscape.
Sports sponsorship industry proves its mettle in the year of the pandemic
Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
Round-Up: IPL may only add one team, OCA and Korean OC senior appointments, Son spurs media activity, and more
Despite Indian Premier League teams giving approval to add two new franchises, the BCCI is considering only adding one more team – Times of India
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Round-Up: 47 Australian Open players quarantined, RA proposes ‘mini World Cup’, Genius revenues increase, and more
Forty-seven tennis players that arrived in Australia for the upcoming Australian Open grand slam have been placed under a quarantine that prevents them from practicing, due after fellow passengers on their…
Round-Up: Suning in talks over Inter stake, Adidas launches CNY kits, Thai Open ‘safe to proceed’, and more
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA
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Study: 49% of 2020 World Championships, multi-sports games cancelled
Just under half of all major World Championships and multi-sport games that were scheduled to take place in 2020 were cancelled as a result of the Covid-19 pandemic, according to a new event hosting study
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.