The National Football League's Los Angeles Chargers, by offering a free team sponsorship through a new sweepstakes, are looking to reach out in a very different way to a local business community battered by the Covid-19 pandemic
Our latest on Covid-19
Tokyo 2020 reveals ticket refund policy, Pyrenees-Barcelona 2030 bid formalisation delayed
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced its refund policy for ticketholders who are unable to attend the two rescheduled events in 2021
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Atlanta Falcons’ concession-pricing trades small revenue dip for major goodwill gains
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium
Revenue decline less than anticipated; fan response greater
D Day for the NFL?
Plans are afoot for an NFL (National Football League) developmental league. Barry Wilner explains how it could work, and why it could be a watershed for a variety of stakeholders in north America’s sports industry.
Genius Sports strikes sports betting data partnership with The Spring League
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
Raiders bring in Homie as official real estate partner
The National Football League's Las Vegas Raiders have named real estate technology company Homie as the official real estate partner of the team.
Football finance – How the EFL can build a bridge to post-Covid sustainability and profitability
English football should look to build ‘a bridge to a sustainable future’ if smaller clubs are to survive and thrive in a post-Covid world, according to legal experts Nic Couchman, head of sport at law…
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.