Sports streaming technology company Deltatre's co-founder and chief executive officer Giampiero Rinaudo, and Adam Nightingale, senior vice president of commercial in the OTT division, discuss how the company…
“It’s crucial we re-establish ourselves as a multi-sport brand” | Sam Lucas, head of sports sponsorship, Umbro UK
Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
Leadership: Interview with Lueder Fromm, Mercedes-Benz
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Premiership Rugby agrees five-year Ticketmaster deal
Premiership Rugby, the organising body of the top division of English club rugby union, has agreed a deal with Ticketmaster Sport to become the competition’s 'Official Ticketing Partner' for the next f…
Horizm hires Nielsen and Nike executives Loader and Albuquerque
Digital inventory management company Horizm has added two senior hires to its commercial team, appointing Steve Loader from Nielsen Sports to head up its digital brand partnerships division and former…
Dream Sports valued at $8bn after new funding round
Indian fantasy sports operator Dream Sports has raised $840m (€7.1bn) in a new funding round that has valued the company at $8bn.
Supponor to provide ‘next-generation’ virtual advertising solution to Bayern Munich
Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Sorare’s Nicolas Julia and Ryan Spoon on advancing the market for NFTs
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sorare chief executive and co-founder Nicolas Julia and chief operating officer Ryan Spoon. Fisher and Russo also discuss the record-setting naming rights agreement in Los Angeles, California, between Anschutz Entertainment Group and cryptocurrency company Crypto.com, global sports data company Sportradar’s large-scale contract renewal with the National Basketball Association, and Fenway Sports Group’s advancing efforts to purchase the National Hockey League’s Pittsburgh Penguins.
“Right time, place and approach” | Detroit City FC caps remarkable rise with move to USL
Detroit City FC co-owner and chief executive Sean Mann speaks to SportBusiness about the club's rapid rise up the US soccer pyramid and plans for the future in the USL. Bob Williams reports.