Independent sponsorship consultant Roger Duthie speaks to SportBusiness24 and offers his thoughts on how brands should deal with the Covid-19 crisis. He also touches on his time at Emirates and the outlook for the sports industry moving forward.
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Mixed-gender professional tennis league will hold its entire season at The Greenbrier in West Virginia this summer, becoming one of the first sports events in US to be held in front of limited spectators. Bob Williams reports.
Ricardo Fort, who as Coca-Cola vice-president of global sports partnerships oversees one of the largest sports sponsorship portfolios in the entire world, discusses the impact of the Covid-19 pandemic and the prospects of recovery.