Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Our latest on Covid-19
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
Location technology developed for the oil industry helps ECB to deliver bio-secure matches
A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.
ECB hopes Cricket World Cup momentum fuels enthusiasm for The Hundred
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
LV= resumes connection with elite English cricket through new ECB deal
LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
CMC Markets adds Sydney Sixers BBL cricket club to Australia portfolio
Online trading provider CMC Markets has signed as a key sponsor of Australia’s Big Bash League (BBL) cricket club Sydney Sixers for the 2020-21 season.
Sri Lanka Cricket secures JAT Holdings as sponsor, finalises Dialog Axiata deal
Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata
Cricketers association takes action against ICC over image rights
The Federation of International Cricketers’ Associations (Fica) is set to take legal action against the International Cricket Council (ICC) over the alleged unfair use of players’ image rights.
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.