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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Mascots unveiled for 2022 Beijing Winter Olympics
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games has launched the events' official mascots at a ceremony at the Shougang Ice Hockey Arena
SportBusiness Postgraduate Course Rankings 2017 | Emerging markets – When will developing regions make the grade?
Schools in developing sports markets such as China and India are forging links that could eventually push them towards the top set in sports business postgraduate academia. Richard Mulligan reports.
Beijing 2022 signs PICC Group as official partner
The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner
IOC to enter talks with Korea about 2024 Winter Youth Olympics
The International Olympic Committee is to begin talks with the Korean Sport and Olympic Committee to develop a plan to host the 2024 Winter Youth Olympics in South Korea, with some events potentially hosted…
China prioritises winter sports vocational courses to meet Beijing 2022 demand
The Chinese Ministry of Education released an updated list of higher vocational education programs offering training in ice and snow sports facility maintenance and management, to meet increasing demand…
ESPN’s inaugural Chinese Winter X Games to be in Hebei
ESPN announced Wednesday that the first Winter X Games to be held in China will be in the district of Chongli, in Hebei province, on February 21-23, 2020
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.