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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Mascots unveiled for 2022 Beijing Winter Olympics
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games has launched the events' official mascots at a ceremony at the Shougang Ice Hockey Arena
SportBusiness Postgraduate Course Rankings 2017 | Emerging markets – When will developing regions make the grade?
Schools in developing sports markets such as China and India are forging links that could eventually push them towards the top set in sports business postgraduate academia. Richard Mulligan reports.
IIHF keen on 3×3 ice hockey at Gangwon 2024 after Lausanne showing
International Ice Hockey Federation president Rene Fasel is keen to add 3x3 ice hockey to the Gangwon 2024 Winter Youth Olympic Games programme, following a successful experimental competition at Lausanne…
Anta signs Eileen Gu as brand ambassador
Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador
Gemdale moves into new sport with Freestyle Ski & Snowboard World Championships deal
The Gemdale Sports agency has branched out into a new sport after being named as the exclusive commercial partner of the 2021 Freestyle Ski & Snowboard World Championships in Zhangjiakou, China
Infront and Ski Association of Japan renew international media-rights deal
The Infront agency has agreed a five-year extension to its contract with the Ski Association of Japan for the international media rights to all International Ski Federation (FIS) World Cup events held…
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.