Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.
Funding for a big-money Americas Champions league, contested by football clubs from North and South America, is likely to be announced next year, but the scale of the commercial and political challenge of bringing confederations, clubs and leagues into line has been recognised by the appointment of George Mitchell to the role. Kevin Roberts reports.
Major League Soccer team FC Cincinnati has succeeded in its aims to gain new equity investment to help fund its construction plans, which are an approximate $285m for a new stadium and training ground.
AMB Sports and Entertainment (AMBSE), the parent company of Major League Soccer team Atlanta United and the National Football League's Atlanta Falcons, has bought a minority stake in Scottish Premiership …
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.