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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Manchester United sponsorship helps Gulf Oil build Chinese empire
Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace.
Plans to open 1,000 service stations in three years “impossible” without the partnership.
China Digest | Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano
In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.
Gambling sector dominance diluted as William Hill ends Scottish Cup sponsorship
Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…
Kellogg’s expands MLS association to Canada
Major League Soccer (MLS) Canada has signed a sponsorship contract with food manufacturing company Kellogg Canada, which produces Kellogg's brand products
Macron secures long-term RFEF referees deal as adidas loses more inventory
The Spanish Football Federation (RFEF) has announced an eight-year deal with Italian sportswear manufacturer Macron for the supply of referee kits
Kappa rekindles ties with Vasco da Gama
Vasco da Gama has signed up Italian sportswear brand Kappa as its new kit supplier, while fellow Campeonato Brasileiro Série A football club Grêmio has agreed a shirt sponsorship deal with betting brand B…
Nashville SC eager to make up for lost time in MLS after overcoming stadium setback
Bob Williams takes a look at the developments in Nashville since the city was awarded a Major League Soccer expansion team in December 2017, and the challenges faced during this period.
Under the Radar to Over the Top
Four years from its launch, DAZN is blazing a trail for sports streaming around the world. Chief executive Simon Denyer reflects on its first four years of operation and the potential challenges from tech companies moving into sport and major rights-holders going it alone.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.