Liverpool was the first European football club to enter Chinese social media in July 2011 with the launch of an official presence on Sina Weibo, coinciding with a club tour of the country. Liverpool was also first to launch on WeChat, in 2013.
Understanding the local social media environment is no longer a luxury for companies operating in China – it is an imperative. By some measures, usage of Chinese social media is the most intense in the world. There are vital differences in the use of social media in China relative to the West which are vital to understand for any organisation or brand looking to penetrate the market.
Chinese technology conglomerate Tencent Holdings, the owners of social networking application WeChat, reported a 35-per-cent jump in its quarterly profits yesterday, with growth in their gaming business…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.