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“Gaming is statistically the fastest growing entry point into a sport” | Fan Engagement panel highlights, SDMS

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

Video features, from left to right:

  • Jolie Roberts, Head of US Sports Partnerships & Content Development, Dailymotion
  • Russell James, Digital Engagement Director, English Football Association (FA)
  • Gareth Balch, CEO, Two Circles
  • Sarah Lewis OBE, Secretary General, International Ski Federation (FIS)

Adam Nelson is our SportBusiness moderator.

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