Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Video features, from left to right:
- Jolie Roberts, Head of US Sports Partnerships & Content Development, Dailymotion
- Russell James, Digital Engagement Director, English Football Association (FA)
- Gareth Balch, CEO, Two Circles
- Sarah Lewis OBE, Secretary General, International Ski Federation (FIS)
Adam Nelson is our SportBusiness moderator.