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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?
NWSL faces delay to become independent after US Soccer ‘denies $47m funding request’
The National Women's Soccer League's plans to operate independently of the United States Soccer Federation in 2020 is in the balance after the national governing body, which currently manages the NWSL, …
Olympique Lyonnais ownership enters talks to take over Reign FC
OL Groupe, the parent company of French women's soccer team Olympique Lyonnais Féminin, has entered into exclusive negotiations to purchase a majority stake in National Women's Soccer League team Reign …
USL ‘plans to launch rival women’s league to NWSL’
The United Soccer League is reportedly planning to establish a division one women's professional soccer league in the United States as early as 2021, which would directly rival the established National…
USWNT granted class certification in US Soccer equal pay lawsuit
United States women’s national team players have been granted class certification by a California district court in their equal pay lawsuit against the United States Soccer Federation.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.