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The Numbers Game: Big Data and the Business of Sport | Big data strategy – 2.1 What does a data-driven sports organisation look like?

Successful teams wear different kits, but are often underpinned by similar strengths. Successful data-driven sports organisations are no different: they may pursue different objectives through widely differing means, but there exists a core of behaviours and characterisations that are broadly common to all.

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In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Kate Howard, chief commercial officer for Eventellect, a Texas-based ticket distribution advisory firm that has quickly become one of the key industry players in the management of live sports attendance. Eric and Chris also discuss the initial public offering for global sports data provider Sportradar, strong early-season business metrics for the National Football League, a substantial funding round for international esports organization the Mobile Premier League, and revenue distribution recommendations for college sports in the United States from the Knight Commission.

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