Lars Lundov, CEO of Sport Event Denmark, tells SportBusiness International about the role his company played in bringing the IAAF (International Association of Athletics Federations) World Half Marathon race to Copenhagen on March 29.
The 2019 International Association of Athletics Federations (IAAF) World Championships will feature the event’s first-ever midnight marathon as part of a range of new fan-focused initiatives, the organisers have confirmed.
The World Anti-Doping Agency (Wada) has published its latest annual report into Anti-Doping Rule Violations (ADRVs) with athletics and Italy topping the list of offenders for sport and nationality, respectively.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.