We are finally there. The excitement has been transmitted through the press, TV, internet, radio and even Twitter has created a little ball icon to be attached next to footy related Tweets. And SportBusiness is delighted to contribute, at least in a tiny way, to the centre of the sport industry that will be South Africa in the coming weeks.
For the first time ever, SportBusiness Group will be doing a conference in Africa. As content partners of the World Sports Destination Expo, we are managing the International Sports Tourism Conference at the Sandton Convention Centre on July 5th. This is the opening day of the World Sports Destination Expo and will feature speakers including Marthinus Van Schalkwyk (Minister of Tourism, South Africa), Lindiwie Mahlangu (CEO Johannesburg Tourism Company), Marcia Lins (Secretary of Sport for Rio de Janeiro), Jeanine Pires (President – Embratur, Brazil) and many more.
So, if your watching the opening ceremony today, feel like your missing out and need more than just the football to get the boss to let you go down to South Africa then sign up now – World Sports Destination Expo – all the excuse you’ll ever need to get to the World Cup.
We’ll be updating regularly from South Africa during our trip and look forward to meeting some of you down there!