The NFL said it was breaking its long-standing tradition of holding the Pro Bowl the week after the Super Bowl. The 2010 Pro Bowl will instead be held a week before the Super Bowl.
The National Football League (NFL) launched its official UK website, NFLUK.com.
US broadcaster ESPN agreed a four year deal with the Bowl Championship Series (BCS) for the TV, radio, digital, international and marketing rights for 15 BCS games from 2011 to 2014.
The Bowl Championship Series (BCS) is close to a deal with US broadcaster ESPN for the television rights to college football's championship game and biggest bowls, according to US press reports.
Members of the US Senate have asked the NFL commissioner to make more game-day broadcasts available to local fans at no cost on broadcast television.
London could some day host a full-time NFL team if the experiment with games in the UK remains successful, according to League chief Roger Goodell.
The NFL is considering taking a regular season game outside London, with Edinburgh favourite as a future host, according to the BBC.
The event, the ESPN RISE Sports Festival, will take place between July 18 and 25 and involve over 2,000 young athletes, many of whom are among the most heavily recruited in the nation, competing in si
Under the deal, ESPN networks, including ESPN, ABC, ESPN2 and ESPNU will show more than 300 regular-season games and 45 championships.
Under the deal, viewers in New York, Dallas, San Diego, New Orleans, Denver and Indianapolis will be able to watch the games, which are normally only available to viewers via cable and satellite telev
Under the partnership, Gary Pluchino, senior vice president of IMG, will oversee the naming rights project from their New York branch.
The Post reports that among NFL leaders, consent is growing, and it seems likely that such an adjustment is will be made within the next few years.
Under the multi-year agreement, STATS will provide exclusive content across NFL properties.
Starting with the NFL Kickoff game on September 4 between the Washington Redskins and New York Giants, the league plans to stream US network NBC's prime-time schedule on NFL.com and NBCSports.
The deal gives NBC the rights to show up to eight home matches per year and this year, it will show six.
NBC have had a broadcast agreement with Notre Dame since 1991.
The League said that the tickets, for the match between the San Diego Chargers and New Orleans Saints on October 26, were available to randomly selected fans who had registered with online ticket reta
Under the deal, Miller Lite will remain the team's exclusive beer sponsor and will use the Cowboys' team logo and other marks on packaging, point-of-sale and in-stadium activation such as Miller Lite-
CBS College Sports Media will offer media buyers the opportunity to advertise on college sports coverage websites, including CBS's CBSSports.com, CBS College Sports Network's 215 college partners and
The USC had previously threatened to relocate its matches to the Rose Bowl, another stadium in Los Angeles, due to a lack of progress on improvements to the 84-year-old Coliseum promised by the Colise
Last October, the NFL played its first-ever regular season game outside of North America when a sold-out crowd saw the New York Giants beat the Miami Dolphins at Wembley Stadium.
New York-based Rolapp will follow in the footsteps of previous S&T: The Conference Closing Keynote Address speakers Malcolm Speed, Chief Executive of the International Cricket Council, Marius Schneide
Cowboys owner Jerry Jones has spoken to numerous Fortune 500 companies in the US and internationally about putting their name on the estimated $1.1 billion stadium, which is scheduled to open in 2009.
The new agency will provide career management for top athletes and talent and will also develop and finance original content.
The city missed out on the 2011 Super Bowl last year when the NFL owners gave the game to Dallas, in part because that city's $1 billion stadium will be the biggest in the NFL when it opens next year.
Analysts say the stadium, by virtue of being home to two NFL franchises, would create a historic proposition, giving potential sponsors the most value ever offered.
This year's Super Bowl aired 50 minutes and 50 seconds of commercial time, with 52 unique brands airing commercials that competed for viewers' attention for a total of 84 advertisements
The match was aired on the Fox network between around 6.30pm and 10.10pm Eastern time and audiences are believed to have peaked at around 107 million. Fox's post-match show drew 69 million viewers.
The athletic department's rights holder will help develop opportunities for sponsorships on live radio, call-in shows, advertising on official publications and the department's website.
The poll, commissioned for the third consecutive year by US brand consultants Hanon McKendry, aims to quantify the attraction of Super Bowl commercials among the more than 90 million viewers expected
“The game in London was undoubtedly one of the highlights of the entire 2007 season,” said NFL Commissioner Roger Goodell. “The fan interest was tremendous.
Initiative Sports Futures, published the report showing the top 10 live TV events for 2007, drawn from a pre-selected list of 15 events viewed worldwide and chosen for both their sporting importance a
The campaign to promote the new drink, which is designed to ‘help keep athletes hydrated OFF the field’ also features new commercials starring Derek Jeter of MLB’S New York Yankees and Dwyane Wa
The reorganisation will be overseen by Sean McManus, president, CBS News and Sports, with the day-to-day operations of CSTV overseen by Tony Petitti, executive VP and executive producer, CBS Sports.
The service, which is targeted to launch for the 2008 season, will serve fans unable to attend a game and wanting to sell their tickets as well as fans looking to buy or upgrade their seats.
According to US press reports, the NFL Network encouraged Comcast's subscribers to drop their service in favour of DirecTV and Dish Network satellite providers because Comcast refused to carry the cha
The NFL has been running a campaign against Comcast due to the cable operator's insistence on keeping NFL Network on its premium-sports tier.
The move bolsters IMG’s presence in collegiate sports.
While the NFL signed a 10-year exclusive licensing deal with Reebok in 2002, which supplies all NFL franchises with their playing kit, the new deal will see Nike gloves displaying the Swoosh logo on-f
Under the terms of the agreement, Harris will serve as the 'Official Bank of the Chicago Bulls' and a combined Bulls and Harris presenting sponsorship logo will appear on all Bulls print advertising,
Goodell was speaking in advance of the regular season NFL clash between the Miami Dolphins and the New York Giants, which will be staged at Wembley Stadium on October 28.
According to tvweek.com, NBC expects post-game sponsorship talks to begin in earnest in the next few weeks.
The results marks the sixth consecutive month that CBSSports.com has led all major sports sites in the two consumption metrics.
Under the agreement, the Bridgestone brand will join with the powerful NFL brand through numerous exclusive promotional opportunities, including the title sponsorship of the first-ever regular season
Peyton Manning ranked as the top NFL athlete at No. 13, while David Beckham comes in at No. 17. Katie Bayne, Senior VP at Coca-Cola, is the highest-ranked woman on the list at No. 67.
In addition to carrying the full schedule of NHL games, XM is the exclusive carrier of the 24-hour hockey talk radio channel NHL Home Ice, which offers the hockey news, commentary, call-in shows, inte
Slusher, 38, was formerly Nike vice president of sports marketing for the Asia Pacific and the Americas and replaces Adam Helfant, who will be leaving the company later this month.
The spend represents a 12.5 per cent increase over the $458 million spent in 2006, said IEG, and reflects ‘corporate marketers' growing interest in using college athletics to reach students, alumni
The two-year deal will also include exclusive free-to-air highlights of the NFL London game on October 28 between the Miami Dolphins and the New York Giants at Wembley Stadium, plus any other NFL Lond
Travis Christ, US Airways' vice president, sales and marketing, said: “The Pittsburgh Steelers are one of the most storied franchises in professional sports and we're excited to showcase the team's
The agreement will establish American as the NFL team’s ‘official airline’ and provide a wide range of marketing and promotional opportunities at both Texas Stadium and the new stadium being bui
The agreement, which sees the airline become the team's ‘official airline’ includes cooperative advertising and joint marketing fan promotions and corporate hospitality opportunities through 2010.
The site is designed to allows fans to input questions – and for the site to provide an immediate answer courtesy of its partnership with information provider STATS.
The new deal will see the electronic giant become the ‘Official HDTV of the NFL’ and ‘Official Home Theatre of the NFL’.
CBS Interactive, which operates the site, says the change gives advertisers the ability to more readily associate with the CBS Sports brand and reach sports fans across a range of platforms.
The home of the NFL’s Miami Dolphins confirmed the switch for the Hurricanes, who have won five national championships, commencing with the 2008 season.
The new agreement significantly expands on a partnership between Bank of America and the NFL that included NFL and team-identified credit cards and the first-ever sports rewards programme.
The Ticketmaster TicketExchange allows ticket holders who cannot attend one or more games to post their tickets for sale on the ticket section of Giants.com to other fans.
Investors include Index Ventures, LVMH Chairman Bernard Arnault, German media mogul Dr.
The contract nearly doubles the amount Michigan athletics brought in a year from a seven-year, $30M sponsorship deal with Nike that ends with the 2007-2008 season.
PSO will be incorporated into Sportnet, WMG's growing online sports network, and will be backed by Sportnet's sales, marketing, and technology teams, with PSO offering Sportnet's sponsorship partners
The average NFL stadium sponsor is reported to pay an average of around $5 million a year on naming rights.
But the numbers are a little bit distorted by three of the NFL’s major deals.
According to US press reports, the broadcasters are angry that during the most recent Super Bowl on the CBS network, only six of the NFL’s 21 official sponsors ran adverts.
XM will air select Big 12 football games each week and the Big 12 football championship.
McCleery is responsible for many seminal achievements that have revolutionised sports broadcasting over the years, including the introduction of the electronic 'yellow' first down line to CBS Sports (
CTV beat off a rival bid from CanWest MediaWorks' Global Television network, which has bought the NFL rights in Canada for the last two decades.
The Miami Dolphins will host the New York Giants at Wembley Stadium on 28 October 2007 in the first competitive NFL game ever to be played outside the Americas.
According to NFL.com, ‘Titan Sports’ is “the largest, most influential and widely-read sports newspaper in China, and will increase its coverage of the NFL and American football”.
It had been thought that the league was to re-tender its eight-game, Thursday-Saturday package, presently broadcast on the NFL Network, as it had been unable to agree carriage deals with major cable o
The game, the so-called China Bowl, has been postponed until the summer of 2009 when it will take place in the new Olympic Stadium.
The team's future home had been in doubt after Hurricane Katrina ravaged the city and the Saints' home stadium just before the 2005 season started, leaving the team homeless.
He will also be chief financial officer of the company’s Affiliate Brands Group, reporting to its president, Lee Bird and Nike Inc chief financial officer Don Blair.
According to Kagan Research, despite the widespread availability of NFL games on TV, NFL teams nearly sell-out across the board for regular season games.
Under the deal, Russell Athletic will sponsor Arena Football for the next five years starting this season on all regular and post season broadcasts on the ESPN networks and ABC.
Reynolds, who for the past two years has overseen all Super Bowl-related PR activities in the UK, joined the NFL as public relations manager for Europe in 2002.
Sunday’s show on CBS was watched by an average of 93.1m with an audience share of 46.2 percent, according to Nielsen Media Research.
The Hamburg-based sports marketing agency will also support the wholly-owned NFL subsidiary with its regional team marketing, and handle the marketing of its hospitality areas.
FKF Applied Research, LLC and Professor Marco Iacoboni of the UCLA Ahmanson Lovelace Brain Mapping Center will monitor activity in regions of the brain know to help control whether a consumer ‘will
Cowboys spokesman Brett Daniels said the team is still in the early stages of securing a naming-rights sponsor and is "working to identify companies." Around 10 companies are likely to be interested i
The match is still to be confirmed but is likely to be a home game for the Miami Dolphins against the New York Giants.
The presenting sponsorship launches Cars.com's 2007 media campaign, the company's largest to date. It already sponsors ESPN Saturday Afternoon College Football.
The network will have a regular Monday-night slot in which it will televise 14 games from March to June.
The five-year, multi-platform agreement for all 77 matches each season, including the Grey Cup, freezes out the Canadian Broadcasting Corp.
The deal includes a minimum of 26 televised games per season, starting as of 2007, and extensive multimedia rights.
Ralph Wilson hit out after meetings to discuss the previously agreed concept of a heightened revenue sharing agreement were delayed again – this time until the new year.
Lamar Hunt was a key figure in the birth of the modern NFL when his rival American Football League was merged with the NFL in 1970 – with the ten AFL club becoming part of what is today one of the w
The 74-old is being treated for cancer – an illness he has fought for several years but which has recently spread.
The venue, which the Cowboys hope will be ready to host action in early 2009, will be the largest NFL stadium ever built.
The diminutive Minneapolis maestro will perform in the Pepsi-sponsored show on CBS at Florida’s Dolphin Stadium on match-day – February 4.
Team chiefs voted in favour of giving both of the New York franchises $150m towards the costs of the new venue in the New Jersey Meadowlands.
A pan-European broadcaster, NASN holds the rights in many European sports leagues including the National Football League, Major League Baseball and National Hockey League.
It will be the first time live NFL games will be broadcast live over the internet in the US.
US entertainment trade magazine Variety reports that the Walt Disney Co.
A website warned of impending attacks this Sunday on stadiums in Cleveland, Houston, Oakland, New York, Atlanta, Miami and Seattle.
Players Inc recruited Santos to oversees its player marketing department and its eight-strong staff.
NBC's "Sunday Night Football" broadcasts have brought in 18.9 million viewers according to Nielsen Media Research, a 12 per cent increase over comparable "Monday Night Football" games on ABC last seas
OLN acquired NHL rights in a deal worth $135 million over two years and options that could extend it to six.
US cable and satellite channel OLN, which acquired NHL TV rights last year, changed its name to Versus.
The new arrangement will bring an increase in the number of games shown live in the UK with: More than 100 live matches each season; double the current commitment; extra live games through the Sky di
American football’s National Football League has awarded Pay-TV broadcaster Sky the UK and Irish rights to the NFL under a new four-year deal, up until the end of the 2010-2011 season.
The iTunes store will offer video downloads of highlights from individual NFL games the day after they are played.
The National Football League (NFL) and Apple® agreed a deal for highlights of all Regular Season NFL Games & NFL GameDay to be available via the iTunes store.
FMI will expand its current exclusive rights to include being the ‘Official Merchandise Concessionaire’ of the 30,000 square-foot NFL Experience Store adjacent to Dolphin Stadium, host of Super Bo
The NFL has signed a new long-term deal keeping Facility Merchandising Incorporated (FMI) as the exclusive merchandise partner for the Super Bowl.
