Dongfeng Peugeot Citroen Automobile, a joint-venture between French carmaker PSA Peugeot Citroen and China's Dongfeng Motor Corp, has signed a three-year deal to sponsor China’s national badminton team to promote Citroen C5 cars.
As a senior sponsor, the joint-venture will supply Citroen C5 and C-Quatre cars to the Chinese Badminton Association and the China national badminton team.
Dongfeng-PSA has sold 120,000 vehicles in China this year, and is confident in reaching its 2010 sales target of 200,000.
The company said it will create better high-end brand value following the launch of the Citroen C5 car and gain more confidence in increasing sales through the co-operation with the China national badminton team.
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