The first-ever title sponsorship deal for the Euroleague will run for the next five seasons, with an option to extend it for a further five. Turkish Airlines was one of the league’s main partners for this year’s Final Four in Paris, France.
“We have been working for a long time to find the right title partner that could satisfy not only the economic value of becoming a title sponsor but becoming a partner, with a commitment to the growth of basketball across the globe,” said Euroleague Basketball CEO Jordi Bertomeu.
“After [striking] great partnerships with Barcelona FC and Manchester United, two of the most important football brands, it is a privilege for us to partner with the Euroleague, one of world’s most prestigious basketball organizations and Europe’s biggest basketball league,” explained Turkish Airlines chairman Hamdi Topcu.
Under the agreement, the company will also name the Euroleague Final Four and become a global sponsor of the Eurocup, the second-tier pan-European club basketball competition.
