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Primera Liga to become Liga BBVA under new sponsorship

Spanish football’s top two divisions, the Primera Liga and the Segunda Liga, will be renamed under a new three-year sponsorship agreement with Spanish bank BBVA.

Under the deal, the Primera Liga will be called Liga BBVA, and the Segunda Liga will become Liga Adelante.

The new deal is reported to be worth around €32 million per year, some of which will be paid directly to the Liga Nacional de Fútbol Profesional (LFP) clubs. Liga BBVA clubs will receive €750,000 each per year, and Liga Adelante clubs will receive €250,000 per year.

Prior to the latest deal, BBVA has been an official partner of the LFP since August 2006.