Lenovo, the only Olympic partner from China, said it will focus on a "regional sports marketing strategy" after the Beijing Games instead. It will end its partnership with the IOC in December next year, four months after the Beijing Games close.
"In order to make Lenovo a brand known worldwide, the company will be more focused on event sponsorship for strategically targeted markets, which will better meet the needs of deepening the development of Lenovo in particular countries and regions," the statement said.
Lenovo agreed its deal with the IOC in 2004 and sponsored both the 2006 Turin Winter Games and the 2008 Beijing Summer Games.
