SportBusiness.com

Environmental groups make Beijing 2008 presentations

Environmental groups, like Greenpeace and the WWF, have made presentations to the seventh World Conference on Sport and the Environment in Beijing, China.

All of the NGOs present at the conference have been working with the Beijing 2008 Olympic Games Organising Committee (BOCOG) to help create a ‘Green Olympics’.

In addition to its close cooperation with BOCOG, Greenpeace has teamed up with Coca Cola, Worldwide Partner for Beijing 2008, to set up 6,000 ozone-friendly and climate-friendly coolers and 350 corresponding vending machines in all official venues at Beijing.

Lo Sze Ping, the campaign and communications director from Greenpeace China called the trilateral partnership between a sponsor, an NGO and an Organising Committee a success story will leave a legacy far beyond Beijing 2008.