Super Bowl

Latest Features

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.    

Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.

Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium

Sunday’s Super Bowl between the Patriots and Rams will be the first since a US Supreme Court ruling allowed legalised sports gaming beyond the state of Nevada. An estimated $6bn (€5.2bn

According to several published reports, concerns are growing that the US government shutdown could negatively impact travel and security preparations for next month's Super Bowl in Atlanta