Football
Sportsbet.io signs record ‘master sponsor’ deal with São Paulo
Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.
Qatar involvement drives beIN deal for Concacaf Gold Cup rights
Pay-television broadcaster beIN Media Group has acquired exclusive broadcast rights to the Concacaf Gold Cup across various territories, including its home market of the Middle East and North Africa
Dimayor follows Genius agreement with fresh Stats Perform deal
Sports data and technology company Stats Perform has agreed a three-year extension to its data provision contract with Dimayor, the organising body of the top two football divisions in Colombia
UK audience peaks at 31m for Euro 2020 final, Rai audience over 18m
Public-service broadcaster the BBC and commercial broadcaster ITV pulled in the largest television audience in the UK since the funeral of Princess Diana in 1997 as England lost the Uefa Euro 2020 final…
Kayak brands Newcastle United shirt sleeve as ICM.com makes early exit
Travel search engine Kayak has become English Premier League club Newcastle United's official shirt sleeve sponsor for the 2021-22 season
Uefa ‘assessing’ Euros expansion, Čeferin won’t repeat Euro 2020 hosting model
Uefa is said to be assessing further expansion of its European Championship, while president Aleksander Čeferin has stated he will not support a repeat of the unique hosting model employed for this year’s po…
Claure, Son reportedly look to sell Inter Miami stakes
Inter Miami CF investors Marcelo Claure and Masayoshi Son are reportedly looking to sell their minority equity stakes in the Major League Soccer team
Coppa Italia rights bids accepted in Bulgaria, Nordics, Australia and sub-Saharan Africa
Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
Monaco joins Roma and Atlético on AYX’s regional sponsorship roster
French Ligue 1 club AS Monaco has signed a regional sponsorship deal for the Asian market with betting operator AYX for the next two seasons
Denmark’s DR posts record viewing figures for Euro 2020 semi-final
Denmark’s defeat to England in the semi-final of the Uefa European Championship attracted a record audience on DR, the Danish public broadcaster.
Iliad remains in talks with LFP over Ligue 1 rights fee reduction
Telco Iliad is in talks with the French Professional Football League (LFP) to lower its fee for near-live digital clip rights to Ligue 1
FMA strikes another AFC rights deal in German-speaking countries
Live streaming service Sporttotal has acquired rights in Germany, Austria and Switzerland to the Asian Football Confederation’s final round of qualifiers for the 2022 Fifa World Cup in Qatar.
CJ ENM acquires Bundesliga rights in South Korea
Media group CJ ENM has acquired the media rights for the German Bundesliga in South Korea, in a three-season deal covering 2021-22 to 2023-24.
Norwich City completes kit sponsorship line-up with JD shirt sleeve deal
UK sports and casualwear retailer JD has signed as the shirt sleeve sponsor of English Premier League club Norwich City for the 2021-22 season
Peak audience of 27.6m tuned into ITV coverage of England-Denmark
A peak audience of 27
Serie A launches ITT for betting, data rights
Italian football’s Lega Serie A has invited bids for packages including media rights for the sports betting sector, data for sports betting and media sectors and data sponsor rights for the three seasons f…
Genius Sports strengthens Latin American reach with expanded Dimayor deal
Sports data company Genius Sports Group has strengthened its Latin American soccer presence with an expanded deal with Dimayor, the organising body of the top two divisions in Colombia
BeIN will pay Ligue 2 fee instalment but rights controversy remains
Pay-television broadcaster beIN Sports has decided to pay its first fee instalment for the 2021-22 Ligue 2 season after missing the July 1 deadline in the wake of continued rancour with the French Professional…