Sponsorship & Marketing

XM Satellite Radio and NASCAR, have announced a strategic alliance to create the first 24-hour, seven-day-a-week, all-NASCAR radio channel exclusively for XM Radio, making NASCAR the first sports property to announce a satellite radio partnership.

Broadband Sports has named Roger Wood, the former vice president and head of global e-commerce at Reebok International, as vice president of product development for the online provider of original content and commerce to sports communities.

Computer manufacturer Compaq is leading a high-tech sponsorship charge into Formula One, according to advertising analysts.

Beer firm Holsten (UK) Ltd, has signed an exclusive sponsorship deal for UK digital platform ONdigital?s coverage of top German soccer.

Two of the world?s leading sports marketing companies have merged under the umbrella of the acquisitive Octagon group.

MORE than $200 million in sponsorship for the Sydney Olympics could be in peril because of the Asian economic crisis, Olympics boss Michael Knight has warned.

London based ad agency Saatchi & Saatchi says it has won the global advertising contract for New Zealand's national rugby union team, the All Blacks, by their new sponsor Adidas-Salomon AG.

Adidas, one of the World Cup's sponsors is cancelling all orders of footballs made in China after a report linked production with prison labour.

Qantas has signed a one-year sponsorship deal with the Australian Grand Prix Corporation to back this year's Australian 500cc Motorcycle Grand Prix.

A total of 79 million people on the continent are now logging on to the Internet, according to a new Neilsen survey, 36% more than the 58 million who were Internet users in September 1997.

U.S. advertising giant Interpublic Group has denied a report that it was considering a bid for English soccer club Manchester United, which has already agreed to a 623.4 million pound ($1.05 billion) take-over by Rupert Murdoch's BSkyB.

Australian sports footwear firm Dunlop is launching a new brand to attract younger, fashion conscious consumers.

Future winners of the European Champions' League could collect up to 70 million Swiss francs ($52.0 million) in prize money, according to figures released by European soccer's ruling body UEFA on Friday.

Disparaging comments about disabled people allegedly made by controversial England football manager Glenn Hoddle could cost the team its sponsorship and maybe his job.

Marge Schott, the controversial owner of the Cincinnati Reds, has sold her controlling interest in the major league team to the club's minority owners.

The racing circuit at Brands Hatch has confirmed it has signed an exclusive contract with Bernie Ecclestone's Formula One Administration Limited to host the British Grand Prix from the year 2002.

Judy Shoemaker has been appointed by the Salt Lake Organizing Committee to handle the marketing and promotion services for the 2002 Winter Games.