Sponsorship & Marketing

Silverstone has pledged to match the $70m deal that Brands Hatch has struck with Bernie Ecclestone to stage the British Grand Prix from 2002, provided it receives assurances about television rights and the future management of his Formula One Administration.

Sportsworld has announced it has entered into a conditional agreement to acquire a 60 per cent interest in Canadian sports television production company Lone Eagle Enterprises.

Alpine Electronics of America, manufacturers of mobile electronics, are to sponsor the two-car Derrick Walker Racing Team, a long-standing participant of the Championship Auto Racing Team's (CART) FedEx Championship Series.

The International Olympic Committee has awarded its advertising contract to the US agency TBWA Worldwide in a deal reported to be worth $150 million.

Guinness announced a 15 per cent sales increase in the UK for the September/October period during which they sponsored the Rugby World Cup.

UFA Sport has made a 12-year equity investment in Italian Serie B club, Sampdoria. The deal is believed to be worth between $50m-$60m over 12 years

Microsoft?s internet portal MSN has signed a deal with ESPN.com to deliver to consumers access to ESPN's online sports content through the MSN network.

The chief executive of lfc.tv, the website run by English Premier League soccer club Liverpool, has confirmed to sportbusiness.com that he is considering launching his own television channel to rival MUTV, Manchester United?s dedicated channel.
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English Premier League soccer club Leeds United has signed a technology deal with Carnegie Information Systems ? aimed at enhancing its commercial relationship with its fans.

Shoxygen Sports Marketing, the interactive online marketing solutions company for advertisers and publishers, has announced that AllianceSports/Rivals.com, Swell.com, Snowboarding.com and Boarding.com will be joining its network of sports related websites.

NBA team the Seattle Sonics is to unveil a new team logo and strip next week in a bid to reflect the change in management and whip up support in the team ? and has just signed a new exclusive TV deal.

The number of teams due to take part in the 2003 World Club Championships is likely to be increased to 16, FIFA has stated.

Asia?s largest sports broadcaster, ESPN Star Sports is to repackage its Star Sports service, to create two dedicated feeds, Star Sports Southeast Asia and STAR Sports Asia.

Average New Zealanders are willing to pay up to 500 New Zealand dollars (US$205) to see Tiger Woods, a survey has shown, but millionaire pro golfers insist it's too much money.

World Wrestling Federation Entertainment has issued quarterly guidance for the fiscal year 2002 to help the financial community prepare quarterly estimates and comparisons to the prior year.

Chrysalis-based sports network Rivals.net is sponsoring British satellite channel Sky One?s soccer drama `Dream Team? from September until April 2002 in a deal worth #500,000 ($715,000/?813,000).