Sponsorship & Marketing
24Dogs launches greyhound SuperLeague
24dogs, the digital greyhound racing service owned by Wembley plc, has launched the Greyhound Racing SuperLeague after securing internet rights for 22 of the top 25 UK greyhound racetracks.
Galaxy sports launched as public company
Galaxy, the amalgamated company of Umbro Canada, Umbro Factory Outlet, and NNA Sports Marketing, has completed its reverse takeover of Galaxy Energy Corp and will trade on the Canadian Venture Exchange (CDNX).
Toronto faces Masters series threat
Toronto could lose the $2.95million (B
US Women’s soccer fans turn up but don’t tune in
The US women’s soccer league is heading into the end of season play-offs for its inaugural season having exceeded attendance expectations, but it has fallen short in the television ratings.
Gambling to rise by 21 percent
Spending on gambling is expected to rise by 21 percent in the five years between 1999 and 2004, according to a survey carried out by UK-based market research company Mintel.
Proactive sports group reports ‘buoyant’ transfer market
Alternative Investment Market (AIM)-listed sports player management and marketing agency Proactive Sports Group has reported a total of 36 player transfer deals in its football division since being admitted to AIM in May this year.
Premier one racing signs first club
Premier One Racing – the new motorsports series featuring Formula One-style cars racing in the livery of Europe’s top soccer clubs – has signed its first deal with a top Portugese club.
Sportsworld secures marketing deal with Australian basketball league
The Australian National Basketball League has cemented its multi-million-dollar deal with sports marketing company Sportsworld Media Group.
Sportsworld taps into New Zealand market
Sportsworld Media Group, the London-based sports marketing group, has finalised its $3m (B
Tourism authority signs soccer partnership
The British Tourist Authority (BTA) has signed a two-year partnership deal with soccer’s English FA Premier League and its new sponsor Barclaycard, designed to promote Britain as a top tourist destination and boost visitor numbers.
Rivals.net launches magazine
Rivals.net, the UK dedicated sports fan website backed by Chrysalis, is to launch a new soccer magazine called The Score.
Sportech goes interactive
Sportech, the UK-based holding company for gaming giant Littlewoods Leisure, has signed a sponsorship deal with ITV’s interactive soccer coverage for an undisclosed sum.
World anti-doping agency to move to Montreal
The World Anti-Doping Agency will locate its permanent headquarters in Montreal, with the aim of improving the credibility and effectiveness of its war on the use of drugs in sports.
Chelsea’s millennium suites lie empty
English Premiership soccer club Chelsea has denied it is having problems filling its £1million-a-season ($1.45m/B
Unilever signs sponsorship experts for brand strategy
Unilever – which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide.
Univision promotes rodriguez to CEO
US Spanish-language network Univision Communications has promoted from within with the appointment of Ray Rodriguez to the new role of president and CEO of the media company.
Online sports firms join shoxygen sports marketing
Shoxygen Sports Marketing, the interactive online marketing solutions company for advertisers and publishers, has announced that AllianceSports/Rivals.com, Swell.com, Snowboarding.com and Boarding.com will be joining its network of sports related websites.