Sponsorship & Marketing

Baseball.TV has webcast the US? first graphically-enhanced play-by-play analysis of each All-Star Game pitcher's performance and batter's result online in real-time during the Major League Baseball All-Star Game in Atlanta.

Peter Robinson, former Executive Vice Chairman at Liverpool Football Club, is to join sports marketing agency ISM as Head of UK Operations

NASCAR has been boosted by four of its official partners renewing their sponsorship agreements.

The owners of Silverstone motor racing circuit, current home of the British Formula One Grand Prix, have formed of a new company to promote and run events.

The collapse of the Pro Player clothing manufacturer has paved the way for the Hockey Company ? owner of the CCM and KOHO brands ? to manufacture the jerseys for all 30 NHL teams next season.

The WNBA has announced an increase in its number of its international television deals in the week leading up to the start of its new season.

One month before soccer?s Euro 2000 tournament kicks-off, supporters have the opportunity to snap up merchandise from the official online store.

Quokka Sports has appointed Casper Moller its new director of business development for its European sports operation.

Jon Wigley, London ?based Vice President of Marketing for the ATP Tour is to become Managing director of Sports Interactive AG, a joint venture between ISL and Kabel New Media which will manage the online activities of the AP Tour and Tennis Masters Series.

The US Olympic Committee has hired Hernando Madronero a former associate of new CEO Norm Blake at two insurance companies, as the USOC?s director of international relations.

ScoreCardUSA.com, a recreational sports portal providing personalized Web services for active individual sports enthusiasts, has raised $1.6million in first-round funding, led by CrossBow Ventures of West Palm Beach, Fla., and individual private investors. ScoreCardUSA.com is scheduled to launch June 1.

John Krimsky, former deputy secretary general and managing director business affairs of the United States Olympic Committee (USOC), has been named president of YankeeNets Properties and chief marketing officer of YankeeNets, the completed merger between the Yankees, New Jersey Nets and the recently affiliated New Jersey Devils.

Rotational signage company ANC Sports Enterprises has launched a new division to broaden its business.

AT&T Broadband and Motorola have joined forces for the first time in a new sports marketing collaboration to become the `official telecommunications companies of NASCAR?.

SportsPrize Entertainment, a sports-based entertainment and e-commerce Internet company, has appointed Douglas Scales as Vice President of Marketing.

Mellon Financial Corporation has named Michael J. Carbone, formerly target marketing coordinator and manager of Reebok's consumer relations department, as Mellon Private Asset Management?s representative responsible for selling asset management services to sports and entertainment professionals.