Sponsorship & Marketing

Carl Cohen, executive vice president of marketing of CART is leaving the organisation to 'pursue opportunities outside the company'.

Fogdog Sports, the online sporting goods store, has reached a multi-million dollar, two-year agreement with America Online, the world's leading interactive service, to sell sporting goods in several key areas on AOL and AOL.COM.

Walt Disney Co.'s (NYSE:DIS - news) Buena Vista Internet Group has agreed to purchase 60 percent of soccernet.com from the Daily Mail & General Trust Plc (quote from Yahoo!UK & Ireland: DMGO.L) for an undisclosed amount.

World Cup Skateboarding (WCS), the world skateboarding sanctioning body and tour organiser, has appointed action-sport marketing agency IMS, a wholly owned subsidiary of Sportsworld Media Group plc to manage its commercial interests globally.

Rivals.net, the Chrysalis-based sports network, has said goodbye to two of its management staff as part of a company restructure.

Soren Lerby became the fifth director at Alternative Investment Market (AIM)-listed sports marketing company Proactive Sports Group to buy 80,000 shares in the company at 26p each as the group?s share price remains at rock bottom.

Canadian marketing company Galaxy Sports has acquired an exclusive license from Umbro Worldwide to sell, market and distribute Umbro branded products to retailers in the United States in a five years deal starting January 1 2002.

The US women?s soccer league is heading into the end of season play-offs for its inaugural season having exceeded attendance expectations, but it has fallen short in the television ratings.

In recent years, the meteoric rise of technology, telecom and media (TMT) shares on the world's stock markets has changed the face of Formula One sponsorship. The recent downfall in the sector is now hurting the sport as it struggles keep sponsors.

UK engineering company Street CraneXpress (SCX) has installed the world?s first ?mobile turf crossing? at Ascot racecourse as part of the horseracing venues #100million ($142m/?162m) redevelopment programme.

Rivals.net, the Chrysalis-based sports network, has appointed Clair Porteous as its first marketing manager.

CART?s financial gloom looks set to continue after the latest financial figures revealed a worrying dip in revenues and sponsorship.

Cyclist Lance Armstrong is the third most recognised American athlete in the US after Michael Jordan and Tiger Woods, the US Postal Service, sponsors of the Tour de France, said today.

UEFA has issued a statement in response to the European Commission?s objections to the way that it sells television rights.

Chocolate producer Cadbury has become a multi-million pound sponsor of the 2002 Commonwealth Games in Manchester.
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Soccer?s world governing body FIFA has put plans for a bond issue backed by the marketing rights to the 2002 World Cup on hold, a source close to the deal said earlier today.