Sponsorship & Marketing

SportsLine.com, the online sports media company and publisher of CBS SportsLine.com, has reached an agreement with the NFL for SportsLine.com to produce Superbowl.com and be the exclusive provider of the official fantasy football products for the NFL.

Microsoft has signed an agreement with two-time US Women?s Open champion golfer Annika Sorenstam, to promote the upcoming release of the Microsoft Links 2001 PC golf simulation game.

SportsLine.com is to offer its entire suite of Commissioner.com fantasy products free of charge on its flagship CBS SportsLine.com site.

Umbro.com Limited, the licensee of digital rights for international sports giant Umbro, is to launch a global e-commerce operation in September.

NHL team the Edmonton Oilers have appointed a new president and chief executive officer.

Havas Advertising and Transiciel have set up an online sports marketing agency specialising in developing web sites for sports events, clubs and sporting associations.

MassHysteria, a developer of new media applications and web solutions, has been selected by America Online (AOL) to produce on line fantasy leagues for each of the four major sports, according to Scott Phillips, MassHysteria's president and chief executive officer.

Callaway Golf Company has settled a law suit brought after its internet monitoring programme unearthed sales of counterfeit clubs on a website run by Taylor Golf Supply, of Detroit, Michigan.

Lager firm Michelob has signed a sponsorship deal for golf?s 2001 Ryder Cup.

A US-based entrepreneurial partnership between two motor-racing enthusiasts has created a new company to provide marketing services to the world of professional motorsports.

Legislators are poised to approve next week a total loss to taxpayers of $945 million for hosting the 2006 Asian Games in Hong Kong along with an event for disabled athletes.

First Entertainment, a leading Multimedia Internet Entertainment Company, will stream live video of the PGA Compaq Classic of New Orleans on the company's F2 Sports Network. The live streaming will take place between May 1 - 7 from the English Tern Golf and Country Club in New Orleans.

United States Olympic Committee official Terry Madden has stepped down from his post to become chief executive officer of the new U.S. Anti-Doping Agency (USADA).

A study on trends in English football by the German research company, Sport + Markt, has revealed 19.5m

German media firm, Kinowelt, is seeking to broadcast football league games live in cinemas from August.

NFL International managing director Doug Quinn is the latest high-profile sports sector executive to confirm his participation at Sport Business 2000, the prestige conference organised by Sport Business International and Dow Jones.