Sponsorship & Marketing
MICROSOFT SIGN GAME DEAL WITH GOLF CHAMPION
Microsoft has signed an agreement with two-time US Women?s Open champion golfer Annika Sorenstam, to promote the upcoming release of the Microsoft Links 2001 PC golf simulation game.
SPORTSLINE OFFERS FREE FANTASY
SportsLine.com is to offer its entire suite of Commissioner.com fantasy products free of charge on its flagship CBS SportsLine.com site.
UMBRO LAUNCHES MAJOR E-COMMERCE SITE
Umbro.com Limited, the licensee of digital rights for international sports giant Umbro, is to launch a global e-commerce operation in September.
NHL TEAM APPOINTS NEW PRESIDENT & CEO
NHL team the Edmonton Oilers have appointed a new president and chief executive officer.
HAVAS FORMS ONLINE SPORTS MARKETING JV
Havas Advertising and Transiciel have set up an online sports marketing agency specialising in developing web sites for sports events, clubs and sporting associations.
MASSHYSTERIA TO PRODUCE AOL FANTASY SPORTS LEAGUES
MassHysteria, a developer of new media applications and web solutions, has been selected by America Online (AOL) to produce on line fantasy leagues for each of the four major sports, according to Scott Phillips, MassHysteria's president and chief executive officer.
SUCCESS FOR CALLAWAY INTERNET MONITORING UNIT
Callaway Golf Company has settled a law suit brought after its internet monitoring programme unearthed sales of counterfeit clubs on a website run by Taylor Golf Supply, of Detroit, Michigan.
MICHELOB HOLES RYDER CUP DEAL
Lager firm Michelob has signed a sponsorship deal for golf?s 2001 Ryder Cup.
NEW MOTORSPORTS MARKETING GROUP LAUNCHED
A US-based entrepreneurial partnership between two motor-racing enthusiasts has created a new company to provide marketing services to the world of professional motorsports.
ASIAN GAMES FACES $945m LOSS TO TAXPAYERS
Legislators are poised to approve next week a total loss to taxpayers of $945 million for hosting the 2006 Asian Games in Hong Kong along with an event for disabled athletes.
FIRST ENTERTAINMENT STREAMS PGA?S COMPAQ CLASSIC
First Entertainment, a leading Multimedia Internet Entertainment Company, will stream live video of the PGA Compaq Classic of New Orleans on the company's F2 Sports Network. The live streaming will take place between May 1 - 7 from the English Tern Golf and Country Club in New Orleans.
MADDEN NAMED CHIEF OF USADA
United States Olympic Committee official Terry Madden has stepped down from his post to become chief executive officer of the new U.S. Anti-Doping Agency (USADA).
ENGLISH SOCCER SPONSORSHIP UNDERVALUED SAYS STUDY
A study on trends in English football by the German research company, Sport + Markt, has revealed 19.5m
GERMAN MEDIA FIRM SEEKS CINEMA RELEASE FOR LIVE FOOTBALL
German media firm, Kinowelt, is seeking to broadcast football league games live in cinemas from August.
NFL INTERNATIONAL MD QUINN JOINS SPORT BUSINESS 2000 LINE-UP
NFL International managing director Doug Quinn is the latest high-profile sports sector executive to confirm his participation at Sport Business 2000, the prestige conference organised by Sport Business International and Dow Jones.
YAHOO! SPORTS SPONSORS U.S. SKI AND SNOWBOARD TEAM
The U.S. Ski and Snowboard Team has signed an agreement with Yahoo! Inc., designating Yahoo! Sports as the team's exclusive Internet Services sponsor.
FIRM WINS UEFA DEAL NOT TO BE SNEEZED AT
European soccer governing body UEFA has appointed UK-based Red Pepper ? specialist in TV branding ? to rebrand the on and off-screen identity of its premier club competition, the Champions League.
#11 BILLION SPENT ON SPORT, SAYS SPORT ENGLAND
Research undertaken by Sport England has revealed that spending on sports-related activities in England has increased from #8.8bn in 1995 to #11bn in 1998.