Sponsorship & Marketing
Media

SportsJuice.com, a Desktop Live company, has signed a two-year deal to be the exclusive online webcasters for the North American Football League and its 60 member teams.
Business

The Ladies Professional Golf Association (LPGA) has entered into a marketing partnership with Subaru of America, Inc, whereby Subaru vehicles will be provided for use by LPGA staff and extend to programmes with designated LPGA Tour events and selected LPGA Tour players.
Business

Indianapolis-based sports marketing firm Schwoerer & Associates has been retained by CART FedEx Championship Series and Indy Racing League teams to assist internally with sponsorship development.
Sponsorship & Marketing

England's Football Association launched a "Pride of England Rose" on Monday to raise one million pounds ($1.6 million) for leukaemia research.
Events

Two TV networks that lost out in the high-stakes bidding to televise NFL games face major hurdles in realising their ambition to form a new pro football league, according to advertising executives.
Sponsorship & Marketing

Police investigating World Cup ticket fraud have arrested three people, including a consultant working for the French affiliate of ISL Worldwide, FIFA's official marketing partner.
Business

The recently formed Sports and Outdoor Media International Plc will be valued at #23.4m when it floats on the Alternative Investment Market (AIM) in London.
Events

The International Basketball Federation (FIBA) have announced a six-year agreement with ISL for the worldwide television rights to their events.
Business

The ATP Tour have appointed Fran Michelman as vice president of public relations.
Media

European Union competition chief Karel Van Miert has said he would take a close look at whether plans for a breakaway European Super League complied with EU law.

Business

Real Madrid and AC Milan have thrown their support behind UEFA's plans for a revamped Champions' League after another meeting between 12 of Europe's top clubs and their governing body.
Sponsorship & Marketing

European soccer's governing body UEFA has said it would propose a joint meeting with world body FIFA in March to coordinate efforts to combat drugs.
Sponsorship & Marketing

U.S. agents have arrested three Taiwanese and a U.S. citizen on charges of smuggling millions of dollars worth of counterfeit golf equipment into the United States, the U.S. Customs Service has said.

Business

The on-going debate over the bidding countries for the 2006 soccer World Cup will spill over into a conference to take place at the home of English Premier League club Chelsea next month.
Business

Okidata, the Digital LED technology company, has begun its sponsorship of six PGA, SPGA and LPGA tour events including the Bell Atlantic and Cadillac NFL Golf Classics.
Sponsorship & Marketing

Global Sportnet has struck a marketing deal with Portuguese soccer giants Benfica for the club's television and advertising rights to European Cup matches.
Business

Softbank Corp have acquired an approximate 30% interest worth $80m in Global Sports Inc, the sporting goods and e-commerce company.
Sponsorship & Marketing

Fogdog Sports, the world's leading online sporting goods store, has launched a complete golf store featuring an extensive selection of equipment and accessories from Callaway Golf and other major brands such as Taylor Made, Orlimar, Adams, Cleveland and Odyssey.