Sponsorship & Marketing
SABAN AND NASCAR NAME HASBRO AS MASTER TOY LICENSEE
Saban Entertainment and the National Association for Stock Car Auto Racing (NASCAR) have named Hasbro, Inc. as the master toy and game licensee for the children's television series being jointly developed by Fox Kids Network and NASCAR.
ECCLESTONE CONFIRMS SUPERLEAGUE INTEREST
F1 chief Bernie Ecclestone has denied he plans to bid for Manchester United - but confirmed his involvement in a European Super League.
ATHLETICS WORLD CUP MAKES PROFIT
Organisers of last month's athletics World Cup in Johannesburg reported a small profit on Thursday and hit back at suggestions the event had been a flop.
NEW AD PROVIDER FOR SPORTS SITES
Internet advertising network 24/7 Media and sports marketing firm American Cities Studios have teamed up to provide specialized advertising for professional sports organizations.
SEATTLE WIN ALL-STAR 2001
Major League Baseball's 2001 All-Star Game will be held in Seattle's new retractable-roof stadium, league officials have announced.
NZ MINISTER SHEDS TOURISM PORTFOLIO IN POLICY ROW
New Zealand minister Murray McCully recently resigned his tourism portfolio amid a row over policy but will retain responsibility for sports, fitness and leisure.
SPORTS AUTHORITY FILLS MARKETING POSITION
The Sports Authority have announced that Jeffrey I. Handler has been appointed senior vice president, marketing & advertising.
SYDNEY BLOW AS OLYMPIC POLL REVEALS DROP IN INTEREST
Interest in the Sydney 2000 Olympics has fallen to its lowest level in the past year, according to a poll released just three days before tickets go on sale to the Australian public.
THE SPORTS AUTHORITY APPOINT CHIEF OPERATING OFFICER
The Sports Authority have appointed James R. Tener to the position of Executive Vice President & Chief Operating Officer.
WORLD TEAM TV RIGHTS SET TO HOT UP
Manchester United's commitment to taking part in the in the world club championship should secure the financial success of the tournament.
NSGA CONFIRM RISE IN WOMEN’S SPORTS
President Bill Clinton said after the US won the Womens' World Cup final that he expected more girls to take up sports.
BOSTON CELTICS EXECUTIVE TEAMS UP WITH ANC SPORTS
Sports marketing company ANC Sports has appointed Mark Lev its new executive vice-president of marketing and sales.
NEW EXECUTIVES APPOINTED TO QUOKKA SPORTS TEAM
Nasdaq-listed Quokka Sports have announced the addition of four new members to its executive team.
ESPN.COM ANNOUNCES REDESIGN
ESPN.com is kicking off a series of significant product launches with the debut of newly acquired Soccernet and culminating with a completely redesigned ESPN.com the first week of September to coincide with the opening of the NFL season.
TV GIANTS TO RENEW NBA CONTRACTS
US television networks AOL and NBC will meet National Basketball Association (NBA) officials over the next couple of weeks to discuss new television contracts.
FORMER MLB PLAYERS CREATE BASEBALL LEGENDS SITE
The Major League Baseball Players Alumni Association (MLBPAA) has launched www.baseball-legends.com, a new site developed and operated by MLB Advanced Media.
SPORTSWORLD MEDIA TO SELL ITS AUSTRALIAN TV AD BUSINESS
Sportsworld Media Group, the London-based sports marketing group, has confirmed that it is in talks with Australian-based Southern Cross Broadcasting about selling its Aussie TV advertising sales business.
CRICINFO RECORDS BILLIONTH PAGE VIEW
CricInfo.com, the digital cricket information company, yesterday confirmed its billionth page view in 2001 ? the first time that the site has passed this landmark in a calendar year.