Sponsorship & Marketing

ESPN Star Sports (ESS) has signed multi-year agreements for Asian broadcast rights to Formula One motor racing and the leading tennis Grand Slams ? the US Open and Wimbledon.

Singapore's multi-million dollar sports industry can double its market value to S$1.4 billion by 2010 according to a recent report.

AS Roma President Franco Sensi wants to turn the club into an Italian Manchester United by clinching a deal with a big U.S. sports team.

English Premier League soccer club Manchester United and Major League Baseball?s New York Yankees are set to sign sport's biggest joint marketing deal today.

Reebok International Ltd, the world's No. 2 shoe maker, said its profits this year could surge 25 percent after taking rivals' market share last year with trendy brands.

Super Bowl XXXV was a ratings winner for CBS but a relative dud compared with past games as the Baltimore Ravens killer defence dazzled the New York Giants but failed to draw record numbers of viewers.

Basketball governing body FIBA has denied reports which suggested its relationship with the troubled Swiss marketing giant ISL is close to collapse.

Diageo PLC, the London-based marketer of alcoholic beverage brands such as Johnnie Walker, Guinness, Smirnoff and Tanqueray, have formulated a Super Bowl strategy to circumvent CBS's ban on hard-liquor ads.

Juventus star and FIFA World Player of the Year Zinedine Zidane found himself caught between two car companies after appearing in a television commercial for US giant Ford.

Digital satellite television service provider DirecTV Inc. said on Tuesday it bought the Latin American broadcast rights to the World Cup soccer competition in 2002 and 2006 in a deal valued at $400 million.

Mark Bingham, currently senior vice president of marketing and broadcasting at the New York Mets has been appointed as president of Octagon's US marketing division.

The future of the British Grand Prix has been secured after an agreement between the Brands Hatch and Silverstone circuits to hold the event at Silverstone for the next 15 years.

The European Indoor Athletics Series, including the high profile Norwich Union Grand Prix event at Birmingham NEC, is to be sponsored by battery manufacturer Energiser.

Millennium Motorsports is to market a clothing line for female NASCAR fans.

Rivals.net is sponsoring a package of interactive initiatives across Channel 4's Football Italia programming, magazine and website.

Toyota Motor Corp has revved up its Formula One motor racing plans with the purchase of a majority stake in a Japanese racing circuit.