Sponsorship & Marketing

USA Broadcasting, the eighth largest television broadcast group in the US, has signed a broad, multi-year alliance with the Dallas Mavericks, the first local sports partnership for USAB Dallas Channel 49, set to launch this November.

Freeserve has agreed a two-year worldwide deal for Greg Rusedski to endorse its free Internet services. The deal comes just as Rusedski, who is currently ranked number nine in the world (ATP Tour), prepares for the start of the US Open tennis tournament.

The England soccer team?s triumphant win over rivals Germany on Saturday has inspired a string of unnamed companies to approach UK soccer?s governing body the Football Association (FA) with sponsorship deals.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

The head marketing guru behind the Brisbane Goodwill Games will not dramatically alter the event?s advertising campaign despite the Games? biggest star pulling out.

The British Tourist Authority (BTA) has signed a two-year partnership deal with soccer?s English FA Premier League and its new sponsor Barclaycard, designed to promote Britain as a top tourist destination and boost visitor numbers.

Sportsworld Media, the London-based sports marketing group, is rumoured to be on the brink of being appointed as the media and marketing agent for the Australian National Basketball League (NBL).

Online UK sports network, Rivals.net has entered into a strategic partnership with children?s cable and satellite channel Nickelodeon to run a series of football promotions and content share.

The sport employment market continues to show strong growth in Australia, with the number of general positions vacant reaching a five-year high in 2000/2001, up a massive 31 percent from the previous year, a new report shows.

Electronics giant Philips has become the fourteenth official partner of the 2002 World Cup soccer tournament in Korea and Japan.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

European sports information provider Infostrada Sports and North American equivalent STATS have formed a strategic content and technology sharing alliance.

The importance of sport to almost every revenue stream in British satellite broadcaster BSkyB's digital offering has been highlighted by the release of its annual results for the year ended June 30, 2001.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

Japanese advertising giants Dentsu has obtained the exclusive marketing rights for the fourteenth Asian Games in Busan (Pusan), Korea.

SportsLine.com has decided to extend its association with Tiger Woods despite the company?s CEO Michael Levy stating at the IOC New Media conference only six months ago that player sites were yet to see profitability.

Kirch, Germany?s second-largest media company is reported to have started talks with FIFA about acquiring further broadcasting rights to the next two soccer World Cups.

Tiger Woods has signed a five-year deal with The Upper Deck Company for an undisclosed amount.

Beach soccer is to win the official recognition of governing body FIFA this week in a move that will greatly enhance the sport?s chances of winning Olympic status by 2008.