Sponsorship & Marketing

David Cardwell, chairman and co-founder of Copyright Promotions Group (CPG), the sports and brands licensing agency, has been presented with a special Outstanding Achievement Award at the inaugural Licensing Industry Dinner and UK Awards (LIDA).

The sports and entertainment agency RDA Communications has taken on the former Football Association International marketing manager to work on the agency?s international World Wrestling Federation business.

The National Association for Stock Car Auto Racing (NASCAR) and the Wichita-based Coleman Company have signed a licensing agreement.

Universal McCann Event, McCann Erickson?s sports marketing department in Paris, has brokered a partnership agreement between Federation Aeronautique Internationale (FAI), the world governing body for air sports, and Discovery Wings Channel, the North American channel for air sports enthusiasts.

International Sports Wagering Inc (ISWI), the US-based online gambling software firm, has retained Hayden Communications to heighten awareness of the company in the professional investment and media communities.

London rugby club NEC Harlequins has launched a new advertising medium based on rugby?s traditional association with beer.

Expo-sites Inc. has signed a strategic alliance with sporting goods industry publications Sports Trend and Sporting Goods Dealer.

Turkish sport marketing agency Sar-an International has added to its soccer portfolio after signing an exclusive TV deal with soccer club Gaziantepspor.

Brazilian soccer legend Pele has set up his own official web site in Portuguese to mark his 60th birthday.

Shirt sponsorship deals in the top five European leagues have risen in cost by 35% over the past 12 months, according to a new report.

CBS SportsLine.com's fantasy football games are to be branded "courtesy of Miller Lite", following Miller Lite?s agreement to become presenting sponsor.

The new XFL football league, created by the World Wrestling Federation and the NBC television network has developed its new trade mark ball.

Australian companies aim to learn from the mistakes made by sponsors dealing with the Sydney Organising Committee for the Olympic Games (SOCOG), in anticipation of another major international sporting event hosted by an Australian city next year.

Evander "The Real Deal" Holyfield will be wearing the logo of a minority-owned family-orientated cable network on his shorts when he next steps into the ring on August 12th.

NHL Interactive CyberEnterprises (NHL ICE) has named Phase2Media, the online marketing and sales organisation, the exclusive advertising sales representative for NHL.com.

USA Swimming's Board of Directors have voted 15-6 to lift a ban on full bodysuits for the 2000 U.S. Olympic Team Trials for Swimming.

The president of motor racing's ruling body says facilities at the Silverstone circuit which hosts the British Formula One Grand Prix are "shaming".

CART has teamed up with the SFX Sports Group for the negotiation of television rights to its FedEx Championship Series.