Sponsorship & Marketing
LICENSING CHIEF GETS TOP AWARD
David Cardwell, chairman and co-founder of Copyright Promotions Group (CPG), the sports and brands licensing agency, has been presented with a special Outstanding Achievement Award at the inaugural Licensing Industry Dinner and UK Awards (LIDA).
EX-SOCCER MARKETING CHIEF WRESTLES WITH NEW JOB
The sports and entertainment agency RDA Communications has taken on the former Football Association International marketing manager to work on the agency?s international World Wrestling Federation business.
COLEMAN AND NASCAR ANNOUNCE LICENSING AGREEMENT
The National Association for Stock Car Auto Racing (NASCAR) and the Wichita-based Coleman Company have signed a licensing agreement.
AIR SPORTS FEDERATION SIGNS WITH DISCOVERY DIGITAL NETWORK
Universal McCann Event, McCann Erickson?s sports marketing department in Paris, has brokered a partnership agreement between Federation Aeronautique Internationale (FAI), the world governing body for air sports, and Discovery Wings Channel, the North American channel for air sports enthusiasts.
ISWI RENEWS DEAL TO BOOST INVESTMENT AND MEDIA AWARENESS
International Sports Wagering Inc (ISWI), the US-based online gambling software firm, has retained Hayden Communications to heighten awareness of the company in the professional investment and media communities.
RUGBY CLUB PUTS ADS SCHEME INTO THE HANDS OF FANS
London rugby club NEC Harlequins has launched a new advertising medium based on rugby?s traditional association with beer.
SPORTSWEAR PORTAL SIGNS PACT
Expo-sites Inc. has signed a strategic alliance with sporting goods industry publications Sports Trend and Sporting Goods Dealer.
SAR-AN SIGN NINTH TURKISH TV DEAL
Turkish sport marketing agency Sar-an International has added to its soccer portfolio after signing an exclusive TV deal with soccer club Gaziantepspor.
PELE SETS UP $20M WEB SITE
Brazilian soccer legend Pele has set up his own official web site in Portuguese to mark his 60th birthday.
EUROPEAN SHIRT SPONSORSHIP INCREASES 35%, SAYS REPORT
Shirt sponsorship deals in the top five European leagues have risen in cost by 35% over the past 12 months, according to a new report.
MILLER PRESENTS CBS SPORTSLINE?S FANTASY FOOTBALL
CBS SportsLine.com's fantasy football games are to be branded "courtesy of Miller Lite", following Miller Lite?s agreement to become presenting sponsor.
XFL HAS EYE ON THE BALL
The new XFL football league, created by the World Wrestling Federation and the NBC television network has developed its new trade mark ball.
AUSTRALIAN SPONSORS? OLYMPIC LESSONS FOR GOODWILL GAMES
Australian companies aim to learn from the mistakes made by sponsors dealing with the Sydney Organising Committee for the Olympic Games (SOCOG), in anticipation of another major international sporting event hosted by an Australian city next year.
HOLYFIELD TO SPORT MBC NETWORK LOGO
Evander "The Real Deal" Holyfield will be wearing the logo of a minority-owned family-orientated cable network on his shorts when he next steps into the ring on August 12th.
NHL.COM APPOINTS AD SALES ORGANISATION
NHL Interactive CyberEnterprises (NHL ICE) has named Phase2Media, the online marketing and sales organisation, the exclusive advertising sales representative for NHL.com.
US OFFICIALS LIFTS BAN ON BODYSUITS
USA Swimming's Board of Directors have voted 15-6 to lift a ban on full bodysuits for the 2000 U.S. Olympic Team Trials for Swimming.
MOSLEY: SILVERSTONE FACILITIES `SHAMING?
The president of motor racing's ruling body says facilities at the Silverstone circuit which hosts the British Formula One Grand Prix are "shaming".
SFX SPORTS GROUP PARTNERS CART FOR TV NEGOTIATIONS
CART has teamed up with the SFX Sports Group for the negotiation of television rights to its FedEx Championship Series.