Sponsorship & Marketing

Growing interest in the States for soccer has inspired the launch of Soccer365.com ? the latest web site from the 365 Corporation.

International Olympic Committee money man Dick Pound has launched an extraordinary attack on Sydney Games chief Michael Knight, accusing him of consistently underselling the success of his own Olympics.

More women are attending English Premier League matches than ever before, but fans in general are spending less money on merchandise according to a new survey.

SFX Sports Group, a unit of SFX Entertainment, has acquired Speakers of Sport, one of the leading US baseball talent representation agencies.

Adidas will not renew its contract with the Australian Football League when it expires in October.

John Trimble, former senior director of corporate sponsorships for the National Football League Properties, Inc., has been named vice president, world-wide sales, Sydney 2000 Olympic Games/Special Events.

Global Sports, the e-commerce company that operates under exclusive long-term agreements the Internet businesses of leading sporting goods retailers, including The Sports Authority, The Athlete's Foot, Sport Chalet, MC Sports, and Sports & Recreation, has signed a marketing agreement with Yahoo! the global Internet media company.

S-Comm and French media research company API have signed a license agreement to sell the Spindex TV and press monitoring service in the French market.

The host city of the 2006 Commonwealth Games is set to pay A$17m in a bid to secure the marketing rights for the event.

Terence F. McGuirk, chairman and chief executive officer of Turner Broadcasting System, has announced a strategic reorganisation of the company's Turner Sports division that includes new responsibilities for three TBS executives.

Nike president and chief operating officer Thomas E. Clarke has appointed Ellen Turner, formerly the chief marketing officer (CMO) at Kinko's, as vice president, CMO at Nike.

DaimlerChrysler AG's Dodge division has confirmed a report in Brandweek magazine that it has ended its marketing partnership with Universal Studios, preferring to concentrate efforts on plans to re-enter the NASCAR Winston Cup racing series in 2001.

USG Corporation, a Fortune 500 company, has signed a multi-year agreement to become the Official Building Products Supplier of NASCAR, beginning with the 2000 racing season.

Fogdog Sports has announced record order volume between Thanksgiving and Christmas, an increase of more than 750% over the number of orders placed during the same period last year.

The International Amateur Athletic Federation (IAAF) has signed a new agreement with ISL Worldwide.

Media firms have offered the German Football Federation (DFB) 50 million marks for Internet rights alone for broadcasting soccer matches from mid-2000 until 2003, according to a report in Focus magazine.