Sponsorship & Marketing
IAAF SIDESTEPS ISMM COLLAPSE
The International Amateur Athletic Federation (IAAF) will be only marginally affected by the financial collapse of the sports agency ISL, spokesman Giorgio Reineri said on Friday.
PLANS UNVEILED FOR NEW STOCK CAR LEAGUE
Drafting on the surging popularity of NASCAR stock car racing, a New York sports marketing firm unveiled plans on Tuesday for a racing league with up to a dozen teams set to begin competing in 2003.
MTG TAKES STAKE IN STOCKHOLM SOCCER CLUB
MTG, the Scandinavian media company, has bought 17% of the share capital of Stockholm-based soccer club Djurgaarden, worth SKr7m ($781,000), according to news sources.
ESPN STAR SPORTS EXPANDS ITS ASIAN FEED
ESPN Star Sports (ESS) will develop its broadcast feeds in Asia with the addition of the Philippines.
FIFA CHIEF PREDICTS LOSSES IF ISL COLLAPSES
World soccer's governing body will lose 30 million to 40m Swiss francs ($17.4m to $23m) if ISL, the company with marketing rights to the World Cup, goes bankrupt, a top official said Tuesday.
SAMARANCH BLASTS UNYONG
Olympic boss Juan Antonio Samaranch said on Tuesday he did not support Kim Un-yong's plan to allow IOC members to visit cities bidding for the Games if the South Korean is elected IOC president in July.
ESPN STAR SPORTS SALES EXECUTIVE QUITS
Seasoned ESPN STAR Sports executive Simon Yu is moving onto pastures new.
OCTAGON DENIES ISL REPORT ? VIVENDI KEEP TIGHT-LIPPED
Octagon has denied making a bid for troubled Swiss marketing firm ISL.
ROGGE JOINS RACE FOR IOC PRESIDENCY
Jacques Rogge, a Belgian surgeon who has won a reputation for fixing the pains and strains of organising Olympic Games, on Monday joined the race for world sport's most powerful job - the International Olympic Committee (IOC) presidency.
GIRAFFE WINS JUVENTUS CONTRACT BY SHORT NECK
London based licensing consultants Giraffe Entertainment have signed a deal with Italian soccer giants Juventus to license the club?s products in the Far East. The deal will be announced in Tokyo on Monday at a press conference, which will also be attended by Juve?s owner, and Fiat magnate Umberto Agnelli, and club vice president and former star Roberto Bettega.
OCTAGON BUY UP SPANISH MARKETING FIRM
Octagon has taken a `substantial? equity position in Spanish sports marketing company Esedos.
PUMA SIGNS UP DUTCH SOCCER STAR
Sportswear firm Puma has signed Dutch international soccer player Phillip Cocu.
MIXED RESULTS FOR SUPER BOWL VIRTUAL ADVERTISING, SAYS REPORT
Virtual advertising used for first-down line sponsors FedEx and Kodak during the International broadcast of Super Bowl XXXV did not ?realise the benefits of the technology?s potential?, according to a new report.
ADIDAS 2000 PRETAX PROFIT FALLS 13 PERCENT.
German sportswear and equipment maker Adidas-Salomon on Monday posted a 13 percent fall in 2000 pre-tax profit but said it expected sales to rise by a third to about 15 billion marks ($7.22 billion) by 2003.
AZORIE RECRUITS NEW EVENTS BOSS
Sports sponsorship and marketing agency Azorie Consulting Ltd has appointed Debbie Jarrold as its new events manager.
ANDREW CRAIG ADMITS TO INTEREST IN TAKING OVER ISL
Andrew Craig, the former CART CEO has admitted to sportbusiness.com that he part of a group making a bid for troubled Swiss marketing agency ISL.
EUROSPORT REBRANDS ON-AIR IMAGE
Eurosport has re-branded its on-air image in response to its new programming strategy and brand evolution.
AFL APPOINT NEW MARKETING VP
Arena Football League Properties has appointed David Haney senior vice president, marketing.