Sponsorship & Marketing
Business

Back-to-back Australian Open championship winner Aaron Baddeley is set to earn $4m annually from endorsements, with four different golf ball manufacturers vying to secure his name.
Business

India's national soccer federation has called an emergency general meeting after a breakaway association was formed at the weekend, challenging its authority.
Business

US-based sports media company Broadband Sports has laid off 20 percent of its 250-person workforce.
Business

Host Communications is to collaborate with the University of Kentucky Gatton College of Business and Economics to launch a unique, three-year UK Sports Marketing certification programme in 2001.
Events

New Yorkers tuned in to the ?Subway Series? in their millions - generating 25 percent higher ratings in the nation's biggest market than last year- but the Yankees 4-1 defeat of the Mets has not pulled in viewers from other large cities.
Business

Octagon SA (Pty) Ltd., one of South Africa?s largest players in the sports and entertainment marketing business, has scored a hat-trick of successes.
Business

Auckland Warriors, the cash-strapped New Zealand rugby league team, is to be snapped up by Auckland-based entrepreneur Eric Watson.
Sponsorship & Marketing

Silverstone's future as the venue for the British Grand Prix is hanging in the balance.
Business

Irish cigarette maker Gallaher Ltd has said it is withdrawing its sponsorship of the Benson and Hedges Irish Masters snooker tournament following recent government moves to ban tobacco advertising.
Business

Al-Ahram, the Egyptian international media group, has signed a deal with EPSIS to introduce virtual advertising to its soccer broadcasts.
Sponsorship & Marketing

Finnish retailer and kiosk chain Rautakirja has raised its stake in sports management group Jokerit HC Oy by 6.2 percent to 34.4 percent for an undisclosed sum.
Sponsorship & Marketing

UK-based MV Sports Group has appointed a new sales and marketing director.
Sponsorship & Marketing

The head of Sydney's Olympic Village has said a lone attacker rather than an organised terrorist group posed the biggest security threat to next month's Games.
Business

Orange County based Churm Publishing Company has signed one of its largest sponsorship agreements ever with the Women In Sports Careers Foundation (WISC).
Sponsorship & Marketing

Portugese soccer club Benfica and sports marketing agency Global Sportnet have signed an exclusive marketing deal for the club?s television rights to home matches.
Sponsorship & Marketing

Callaway Golf Company is to consolidate its golf club and golf ball operations in sales, manufacturing and research and development.
Media

SportsLine.com, the online sports media company and publisher of CBS SportsLine.com, has reached an agreement with the NFL for SportsLine.com to produce Superbowl.com and be the exclusive provider of the official fantasy football products for the NFL.
Sponsorship & Marketing

Microsoft has signed an agreement with two-time US Women?s Open champion golfer Annika Sorenstam, to promote the upcoming release of the Microsoft Links 2001 PC golf simulation game.