Sponsorship & Marketing

US satellite pay-TV company DIRECTV and digital sports content provider, Quokka Sports have formed a strategic relationship aimed at further developing interactive sports content programming to DIRECTV's next generation set-top boxes.

The ATP Tour will unveil the latest ad in its "New Balls Please" campaign in tomorrow's edition of USA Today.

Internet search engine Galaxy.com has announced the sports category results of a competition to find the best web site on the net.

ESPN International is to present live coverage of the South American Basketball Clubs Championship from Venezuala on ESPN Latin America.

Research and evaluation specialist S-Comm is expanding its support office in Sweden with three new staff members.

Microcast will showcase its live streaming video technology when it powers the upcoming internet broadcast of the 1st and 18th holes from the World Golf Championships-NEC Invitational.

Three-times Wimbledon tennis champion Boris Becker is to act as front man for a new internet sports platform venture being launched by Pixelpark AG, Germany's biggest web designer.

SportingAuction.com, the online auction site for new brand-name goods, and The Sporting News Online (TSN) have launched a co-branded auction site that will allow visitors to TSN's website to bid on sports equipment from SportingAuction.

Sportasia.com, the Asian internet sports content producer, syndicator and distributor, has appointed Ikuya Tanaka of Dentsu?s Sports Marketing Division as a board director.

Sports.com, the mobile and fixed internet provider of European sports content, community and commerce, has been designated as the Official Internet Sports Partner of The Open Championship (opengolf.com) by the Championship Committee of the Royal and Ancient Golf Club.

NBC has reported the lowest TV ratings ever for this week?s baseball All-Star game.

Argentina's River Plate soccer team plans to open the club's marketing operations to a third party as part of a controversial plan to shore up and modernise its business.

SportsYa!, the Spanish and Portuguese-language internet sports portal, has sponsored the first Hispanic-owned and driven racing car team in NASCAR?s 50-year history.

Asian Internet firm Chinadotcom Corp has formed an Internet sports content firm with news agency Agence France-Presse (AFP).

The International Olympic Committee (IOC) has announced the renewal of McDonalds?s sponsorship of the Olympics until 2004 and that other companies would pledge cash and services in the next few weeks.

Baseball Canada has chosen SAMsports.com?s baseball instructional CD as the ``official instructional tool/training product of Baseball Canada'' .

Sports.com has launched a new motor sport site ? Rally Arena ? and has enlisted the support of FIA World Rally Championship pace-setters Ford Racing as founding sponsor.

Sportsworld Media Group plc, has been appointed exclusive marketing and media agent to the International Triathlon Union (ITU).